Top Marketing Strategies for The GW Hatchet

The GW Hatchet User Persona

Name:

Sarah Lee

Age :

19

Gender :

Female

Occupation :

Student

Industry :

N/A

Education :

High School Diploma

Preferred platforms

GOALS

• Stay updated on GW news and events to feel connected to the campus community
• Find information about internships and job opportunities relevant to her major
• Discover fun and engaging events happening in Washington D.C. to make the most of her college experience

Frustrations

• The GW Hatchet's website can be slow to load on her phone, making it difficult to quickly browse articles between classes
• Finding specific information about her academic department or student organizations is challenging on the website
• She wishes there were more video content showcasing student life and campus events

Name:

David Chen

Age :

22

Gender :

Male

Occupation :

Recent Graduate

Industry :

Public Policy

Education :

Bachelor's Degree, Political Science

Preferred platforms

GOALS

• Stay informed about GW alumni news and events to maintain connections
• Find job opportunities and career advice relevant to his field of study
• Learn about political events and discussions happening in Washington D.C.

Frustrations

• The GW Hatchet's job board is limited and doesn't always feature postings that align with his career interests
• He finds it difficult to filter articles and content specifically relevant to alumni
• He wishes there were more opinion pieces and analysis on current political issues affecting recent graduates

Name:

Professor Jones

Age :

45

Gender :

Male

Occupation :

Professor

Industry :

Education

Education :

PhD, History

Preferred platforms

GOALS

• Stay informed about university news, policies, and faculty updates
• Find opportunities to collaborate with colleagues on research projects or departmental initiatives
• Discover engaging events and lectures happening on campus to share with students

Frustrations

• The GW Hatchet's coverage of faculty research and achievements is limited
• Navigating the website to find faculty-specific resources or announcements can be cumbersome
• He wishes there were more in-depth articles and analysis on higher education trends and their impact on GW

The GW Hatchet Geographic and Demographic Insights

Geographic Insights: The GW Hatchet primarily serves the United States, capturing 95% of its market. A minor portion comes from China and India, likely representing international students.

Demographic Insights: The GW Hatchet's audience is primarily composed of 18-24 year olds (60%), with a slight skew towards females (52%).

The GW Hatchet Socio-economic Profile

Household and Income Insights: The GW Hatchet's audience primarily consists of individuals living alone (60%) or in small households (20%), with the majority falling into the low to medium income bracket.

Educational and Employment Insights: Unsurprisingly, 60% of users are students, with a high concentration (75%) having some college or university education.

The GW Hatchet Behavioral Insights

Interest-Based Insights: The target audience shows strong interest in politics, higher education, career development, Washington D.C. events, student life, social justice, and technology.

Technology and Social Media Usage: The target audience utilizes a mix of desktop and mobile devices and is active on various social media platforms, with a preference for YouTube and Instagram.

The GW Hatchet Top Competitors