Top Marketing Strategies for Free Play Florida

Free Play Florida User Persona

Name:

Mark Johnson

Age :

35

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Relive the nostalgia of his childhood by playing classic arcade games he enjoyed in his youth
• Introduce his two young children to the games he loved growing up, fostering a shared love for gaming
• Compete in a gaming tournament to test his skills and potentially win a prize, satisfying his competitive spirit

Frustrations

• Finding time in his busy schedule to attend events and pursue his gaming hobbies
• Limited access to well-maintained, classic arcade games in his local area
• The high cost of purchasing and maintaining a personal collection of vintage arcade cabinets

Name:

Sarah Miller

Age :

28

Gender :

Female

Occupation :

Graphic Designer

Industry :

Marketing

Education :

Associate's Degree, Graphic Design

Preferred platforms

GOALS

• Capture engaging photos and videos for her social media channels, showcasing the vibrant atmosphere and unique event offerings
• Discover inspiration for her design work from the creative artwork and visuals found in classic arcade games
• Network with fellow attendees and potentially connect with industry professionals, expanding her professional circle

Frustrations

• Large crowds and long lines for popular games, making it difficult to experience everything the event offers
• Difficulty finding vegetarian or vegan food options at the event, limiting her dining choices
• Lack of comfortable seating or lounge areas to take breaks and recharge during the multi-day event

Name:

David Chen

Age :

48

Gender :

Male

Occupation :

History Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Gather information and resources for a lesson plan on the history of video games, enriching his teaching materials
• Show his students the evolution of gaming technology firsthand, making history more relatable and engaging
• Network with other educators and share ideas for incorporating gaming into educational settings, fostering innovation

Frustrations

• Limited budget for field trips and educational events, making it challenging to secure funding for attendance
• Difficulty finding age-appropriate content and activities for all his students, as some games may not be suitable for younger audiences
• The logistical challenges of transporting a large group of students to and from the event safely and efficiently

Free Play Florida Geographic and Demographic Insights

Geographic Insights: Free Play Florida's primary market is the United States, with a strong focus on domestic attendees, followed by Canada and the United Kingdom.

Demographic Insights: Free Play Florida attracts a predominantly male audience, with a significant portion aged between 25-34, reflecting the demographic most nostalgic for classic arcade games.

Free Play Florida Socio-economic Profile

Household and Income Insights: Free Play Florida attracts a diverse range of household sizes, with families of 3-4 being most prevalent, suggesting the event caters to family entertainment. The income distribution leans towards middle-income earners.

Educational and Employment Insights: The majority of attendees are likely to be employed full-time with at least some college or university education, indicating a target audience with disposable income and an interest in technology and gaming.

Free Play Florida Behavioral Insights

Interest-Based Insights: Target audience is interested in technology, gaming, entertainment, and pop culture, particularly those nostalgic for the 80s and 90s.

Technology and Social Media Usage: Attendees are active on social media, especially YouTube and Facebook. They primarily use desktops, followed by Android and iOS devices.

Free Play Florida Top Competitors