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Executive Summary
Industries
Major Markets
United States
Canada
United KingdomGlobal Lyme Alliance Top Products
Brand Positioning
The Global Lyme Alliance (GLA) positions itself as a leading non-profit driving research, education, and patient support to conquer Lyme disease, serving as a trusted hub for advancements and advocacy.
Customer Sentiments
Customer sentiment appears largely positive due to GLA's transparent financial practices, comprehensive patient support, and significant research funding, fostering trust among donors, patients, and healthcare professionals. The provision of free resources and expert connections further enhances their positive perception.
Global Lyme Alliance Key Value Propositions
GLA's key value proposition lies in its significant investment in cutting-edge research to find better diagnostics and treatments for Lyme disease. Additionally, it provides vital patient support services and comprehensive educational resources for both the public and medical professionals.
Global Lyme Alliance SWOT Analysis
Strengths
Leading Lyme disease research funder.
Comprehensive patient support services.
Strong educational resources for public & pros.
Weaknesses
Reliance on donations for funding.
Potential for limited reach to rural areas.
Navigating Lyme disease controversies.
Opportunities
Expand global research collaborations.
Leverage digital platforms for wider education.
Increase corporate partnerships for funding.
Threats
Competition for philanthropic dollars.
Misinformation regarding Lyme disease.
Healthcare policy changes impacting funding.
Market Growth Stage
Pace of Market Growth
Global Lyme Alliance Target Audience
Geographic Insights
GLA primarily serves the US, with a significant but smaller presence in Canada, UK, Australia, and Germany, indicating a strong North American focus.
Top Countries
United States
90% market share
Canada
3% market share
United Kingdom
2% market share
Australia
1.5% market share
Germany
1% market share
Global Lyme Alliance Audience Segments
Lyme Patients & Caregivers
25-65 years
Male • Female
United States • Canada • Europe
Healthcare Professionals
30-70 years
Male • Female
Global
Medical Researchers
28-65 years
Male • Female
Global
Philanthropic Donors
35-80 years
Male • Female
United States • Global
Advocates & Volunteers
18-75 years
Male • Female
United States • Canada • Europe
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Global Lyme Alliance
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