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Lyme Disease Association (LDA)
Lymedisease.org
Top Marketing Channels
Lyme Disease Association (LDA)
- Social Media Marketing
- Examples: Facebook, Twitter, Instagram
- Campaigns: Lyme Disease Awareness Month, Tick Bite Prevention Campaigns, Patient Story Series
- Content Marketing
- Examples: Educational Articles, Research Updates, Patient Testimonials
- Campaigns: Understanding Lyme Series, Latest Research Findings, Living with Lyme
- Email Marketing
- Examples: Newsletters, Event Announcements, Fundraising Appeals
- Campaigns: Monthly LDA Newsletter, Annual Conference Registration, Year-End Giving Campaign
Top Sales Channels
- Direct Donations
- Website 'Donate' button, Mail-in checks, Phone donations
- Annual Fundraising Drive, Giving Tuesday, Research Fund Appeal
- Event Fundraising
- Walk-a-thons, Galas, Online Auctions
- LDA National Conference, LymeAid Gala, Virtual Auction for Research
- Grants & Foundations
- Philanthropic foundations, Government grants, Corporate matching programs
- Research Grant Applications, Foundation Partnership Program, Corporate Sponsorship Drive
Global Lyme Alliance SWOT Analysis
Strengths
Long-standing reputation and trust
Strong focus on patient advocacy
Extensive network of patients and medical professionals.
Weaknesses
Potentially limited digital reach compared to newer organizations
Reliance on traditional fundraising methods
May face challenges in rapid response to emerging research.
Opportunities
Expand online educational resources
Form new collaborations with research institutions
Leverage social media for broader awareness.
Threats
Competition for donor dollars
Misinformation spread online
Changes in healthcare policy impacting advocacy efforts.
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