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Global Lyme Alliance Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Freelance Graphic Designer

Education: Bachelor's Degree, Fine Arts

Age: 55

Gender: Male

Occupation: Retired Teacher

Education: Master's Degree, Education

Age: 48

Gender: Female

Occupation: Registered Nurse

Education: Associate Degree, Nursing

Sarah Chen

Sarah Chen

Age: 32
Gender: Female
Occupation: Freelance Graphic Designer
Education: Bachelor's Degree, Fine Arts
Industry: Patient Advocacy
Channels: FacebookInstagramReddit

Goals

  • Find reliable information on new Lyme disease treatments and research
  • Connect with other patients for emotional support and shared experiences
  • Advocate for better diagnostic tools and public awareness.

Pain Points

  • Difficulty in getting a timely and accurate diagnosis for Lyme disease
  • Lack of understanding and empathy from friends, family, and even some healthcare providers
  • High cost of specialized treatments and lack of insurance coverage.

Global Lyme Alliance Geographic Distribution

GLA primarily serves the US, with a significant but smaller presence in Canada, UK, Australia, and Germany, indicating a strong North American focus.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users likely have 2-4 person households, with a significant portion in medium to high income brackets, indicating donor capacity.

Employment Status

Income Distribution

Education Level

Global Lyme Alliance Behavior Analysis

Behavior Profile

Device Breakdown

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