Top Marketing Strategies for Girls Who Code

Girls Who Code User Persona

Name:

Sophia Rodriguez

Age :

16

Gender :

Female

Occupation :

High School Student

Industry :

Education

Education :

High School

Preferred platforms

GOALS

• Sophia wants to learn how to code and create her own mobile apps
• She dreams of attending a top-tier university to study computer science
• Sophia is eager to meet like-minded girls interested in tech and build a supportive community.

Frustrations

• Sophia feels limited by the lack of female role models in tech
• She finds her current computer science classes to be basic and unengaging
• Sophia worries about being perceived as 'not smart enough' in a male-dominated field.

Name:

Ms. Emily Chen

Age :

32

Gender :

Female

Occupation :

Middle School Teacher

Industry :

Education

Education :

Masters in Education

Preferred platforms

GOALS

• Ms. Chen is passionate about introducing more girls to STEM subjects
• She seeks resources and training to confidently teach coding in her classroom
• Ms. Chen wants to inspire her students, especially girls, to pursue STEM-related careers.

Frustrations

• Ms. Chen feels unequipped to teach coding effectively due to limited resources and training
• She struggles to keep her students engaged with traditional teaching methods for computer science
• Ms. Chen is concerned about the persistent gender gap in STEM fields and wants to make a difference.

Name:

David Miller

Age :

45

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelors in Computer Science

Preferred platforms

GOALS

• David is a proactive father who wants to support his daughter's interest in coding
• He seeks out programs that provide a safe and encouraging environment for his daughter to learn
• David believes in closing the gender gap in tech and wants to contribute to a more diverse workforce.

Frustrations

• David is concerned about the lack of female representation in his field
• He finds it challenging to find age-appropriate and engaging coding programs for his daughter
• David worries about his daughter facing gender bias and stereotypes if she pursues a career in tech.

Girls Who Code Geographic and Demographic Insights

Geographic Insights: Girls Who Code has a strong presence in North America, with the US and Canada accounting for significant user bases. The UK, India, and Australia represent growing markets.

Demographic Insights: Girls Who Code primarily targets females aged 18-54, with a significant portion between 35-54 representing parents and educators.

Girls Who Code Socio-economic Profile

Household and Income Insights: The target audience typically falls within families with 3-4 members and a mix of income levels, suggesting a broad socioeconomic appeal.

Educational and Employment Insights: A majority of target users are students currently in high school or pursuing higher education, aligning with the organization's focus on young learners.

Girls Who Code Behavioral Insights

Interest-Based Insights: The target audience shows diverse interests spanning from gaming and anime to social activism, highlighting their engagement with technology and social causes.

Technology and Social Media Usage: Users primarily access content through mobile devices (iOS and Android) and engage heavily on visual platforms like YouTube, TikTok, and Instagram.

Girls Who Code Top Competitors