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Nowadays Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Senior Corporate Event Planner

Education: Bachelor's Degree, Hospitality Management

Age: 45

Gender: Male

Occupation: HR Operations Manager

Education: Master's Degree, Business Administration

Age: 32

Gender: Female

Occupation: Executive Assistant to the CEO

Education: Bachelor's Degree, Business Administration

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: Senior Corporate Event Planner
Education: Bachelor's Degree, Hospitality Management
Industry: Corporate Event Planning
Channels: LinkedInYouTubeInstagram

Goals

  • Streamline event logistics to reduce planning time and enhance attendee experience
  • Secure competitive rates and concessions from venues globally
  • Deliver memorable and impactful corporate events that align with company objectives.

Pain Points

  • Endless email chains and manual negotiations with multiple vendors
  • Difficulty in tracking all event details and budget in one place
  • Last-minute changes and unforeseen issues disrupting meticulously planned events.

Nowadays Geographic Distribution

Primarily targeting the US market, especially regions like Seattle. Expanding presence in Canada, UK, Australia, and Germany for corporate events.

Top Countries

United States flag

United States

85.5%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

2%
Germany flag

Germany

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users are primarily from 2-4 person households with high income levels, indicating established professionals.

Employment Status

Income Distribution

Education Level

Nowadays Behavior Analysis

Behavior Profile

Efficiency Seekers
Tech-Savvy
Problem Solvers
Innovation Adopters
Time Saving
Streamlining Processes
Online Research
Professional Networkers
Data-Driven Decisions
Budget Conscious
Collaborative
Mobile Users
Desktop Users
Information Seekers
Productivity Focused
AI Adoption
Organizational Skills
Strategic Planning
Brand Loyalty

Device Breakdown

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