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Major Markets
United States
Canada
United KingdomKey Competitors
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Cvent
Eventbrite
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Top Marketing Channels
Cvent
- Content Marketing
- Examples: Blogs, Whitepapers, Webinars
- Campaigns: Event Industry Trends 2024, Hybrid Events Best Practices, Maximizing ROI with Event Tech
- Digital Advertising
- Examples: Google Ads, LinkedIn Ads, Display Network Ads
- Campaigns: Cvent CONNECT Promotion, Venue Sourcing Solutions, Event Marketing Automation
- Email Marketing
- Examples: Newsletters, Product Updates, Event Invitations
- Campaigns: Cvent Product Release Announcements, Monthly Event Insights, Webinar Series Enrollment
Top Sales Channels
- Direct Sales Team
- Enterprise Account Managers, Business Development Representatives, Inside Sales
- Customized Solution Demos, Strategic Account Penetration, Upselling & Cross-selling Initiatives
- Partnerships
- API Integrations, Channel Partners, Technology Alliances
- Integrated Event Ecosystem, Partner Referral Programs, Joint Solution Bundles
- Conferences & Trade Shows
- Cvent CONNECT, IMEX, PCMA Convening Leaders
- Live Product Demonstrations, Networking Events, On-site Consultations
Nowadays SWOT Analysis
Strengths
Established market leader
Comprehensive event management platform
Strong global presence.
Weaknesses
Can be complex and costly for smaller businesses
Steeper learning curve
Perceived as less agile for rapid innovation.
Opportunities
Growing demand for virtual and hybrid event solutions
Expansion into new international markets
Strategic acquisitions to broaden offerings.
Threats
Emergence of AI-first competitors
Pricing pressure from new market entrants
Economic downturn impacting event budgets.
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