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Gesture

Gesture is a mobile-first gifting platform that allows users to send gifts without needing the recipient's physical address. They offer a curated selection of gifts, personalized messages, and delivery options ranging from on-demand in select cities to nationwide coverage through partners. Gesture emphasizes ease of use, speed, and a social element in the gifting experience.

Company : Gesture

Industry : E-commerceGiftingTechnology

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

GiftNow
Loop & Tie
Blueboard

Gesture Key Value propositions

Convenience
Personalization
Curated Selection
Social Gifting

Gesture SWOT Analysis

Strengths

Mobile-first platform for ease of use.Address-free gifting solves a major pain point.Curated selection and personalized options enhance gifting experience.

Weaknesses

Reliance on third-party logistics for delivery.Limited brand awareness compared to established players.Potential customer hesitation with digital-only gifts.

Opportunities

Expand into new gift categories and experiences.Leverage AI for more personalized recommendations.Target corporate gifting market more aggressively.

Threats

Competition from established e-commerce and gifting giants.Changing consumer preferences and economic downturns.Data privacy concerns related to gifting information.

Top Marketing Strategies for Gesture

Leverage Social Media & Influencer Marketing

Capitalize on Gesture's social element by partnering with relevant influencers and running engaging social media campaigns. This will increase brand awareness, drive user acquisition, and generate organic content promoting Gesture's unique features.

Expand B2B Gifting Platform

Focus on developing and promoting Gesture's B2B platform, targeting businesses looking for a seamless and personalized gifting solution. This strategy will increase revenue streams and establish Gesture as a leader in the corporate gifting market.

Implement Referral Program and Loyalty Rewards

Encourage user engagement and retention by implementing a referral program and loyalty rewards system. This will incentivize existing users to bring in new customers and reward loyal users with exclusive benefits and discounts.

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Gesture User Persona

Gesture Geographic and Demographic Insights

Geographic Insights: Gesture's primary market is the US, followed by Canada. Other English-speaking countries with high adoption of e-commerce represent potential growth markets.

Top Countries

  • United States flag

    United States

    70%

  • Canada flag

    Canada

    10%

  • United Kingdom flag

    United Kingdom

    5%

  • Australia flag

    Australia

    5%

  • Germany flag

    Germany

    2.5%

Demographic Insights: Gesture's target audience skews slightly towards female users. The platform appeals most to millennials and Gen Z (ages 18-34), reflecting their comfort with mobile technology and gifting.

Age Distribution

Gender Distribution

Gesture Socio-economic Profile

Household and Income Insights: Gesture's user base consists mainly of individuals from middle-income households. The platform's convenience also attracts users from smaller, single-person households.

Educational and Employment Insights: Gesture's users are primarily employed full-time or are students, aligning with their focus on convenience and tech-savviness. Most users have some college or university education.

Households Size

Income Distribution

Education Level

Employment Status

Gesture Behavioral Insights

Interest-Based Insights: Gesture users show interests in technology, online shopping, and gifting. Food, travel, and experiences align with their product offerings.

Technology and Social Media Usage: Gesture users prefer mobile devices, particularly iOS. They are active on visually-oriented platforms like YouTube and Instagram.

Interests

TechnologyMobile AppsOnline ShoppingGiftingFood and BeverageTravelExperiences

Device Breakdown

Social Media Usage

Gesture Top Competitors

Competitor
Estimated market share
Top domains
GiftNow40%Gift cards, Digital gifts, Experiences
Loop & Tie30%Corporate gifting, Curated gifts, Personalized notes
Blueboard10%Experiential rewards, Employee recognition, Travel and events

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