Find stats on top websites
Executive Summary
Gesture is a mobile-first gifting platform that allows users to send gifts without needing the recipient's physical address. They offer a curated selection of gifts, personalized messages, and delivery options ranging from on-demand in select cities to nationwide coverage through partners. Gesture emphasizes ease of use, speed, and a social element in the gifting experience.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
Gesture Top Products
Brand Positioning
Customer Sentiments
Gesture Key Value Propositions
Gesture SWOT Analysis
Strengths
Mobile-first platform for ease of use.
Address-free gifting solves a major pain point.
Curated selection and personalized options enhance gifting experience.
Weaknesses
Reliance on third-party logistics for delivery.
Limited brand awareness compared to established players.
Potential customer hesitation with digital-only gifts.
Opportunities
Expand into new gift categories and experiences.
Leverage AI for more personalized recommendations.
Target corporate gifting market more aggressively.
Threats
Competition from established e-commerce and gifting giants.
Changing consumer preferences and economic downturns.
Data privacy concerns related to gifting information.
Gesture operates within the e-commerce and gifting industry. They are a technology-driven company, utilizing AI for gift recommendations and offering a digital platform for the entire gifting process.
Market Growth Stage
Pace of Market Growth
Gesture Target Audience
Geographic Insights
Gesture's primary market is the US, followed by Canada. Other English-speaking countries with high adoption of e-commerce represent potential growth markets.
Top Countries
United States
70% market share
Canada
10% market share
United Kingdom
5% market share
Australia
5% market share
Germany
2.5% market share
Gesture Audience Segments
Gesture's target audience is broad, encompassing anyone who wants to send gifts easily and thoughtfully. This includes individuals, businesses, and anyone looking for a seamless gifting experience. They specifically cater to a younger demographic with their Gesture-U program, aiming to introduce high school students to entrepreneurship and tech.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Gesture
Leverage Social Media & Influencer Marketing
Capitalize on Gesture's social element by partnering with relevant influencers and running engaging social media campaigns. This will increase brand awareness, drive user acquisition, and generate organic content promoting Gesture's unique features.
Learn moreExpand B2B Gifting Platform
Focus on developing and promoting Gesture's B2B platform, targeting businesses looking for a seamless and personalized gifting solution. This strategy will increase revenue streams and establish Gesture as a leader in the corporate gifting market.
Learn moreImplement Referral Program and Loyalty Rewards
Encourage user engagement and retention by implementing a referral program and loyalty rewards system. This will incentivize existing users to bring in new customers and reward loyal users with exclusive benefits and discounts.
Learn moreTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
