Gesture : Market and Competitor Analysis

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Gesture is a mobile-first gifting platform that allows users to send gifts without needing the recipient's physical address. They offer a curated selection of gifts, personalized messages, and delivery options ranging from on-demand in select cities to nationwide coverage through partners. Gesture emphasizes ease of use, speed, and a social element in the gifting experience.

Company : Gesture

Industry : E-commerceGiftingTechnology

Major Markets

United States

Canada

United Kingdom

Key Competitors

GiftNow

Loop & Tie

Blueboard

Gesture Key Value propositions

Convenience

Personalization

Curated Selection

Social Gifting

Gesture Latest news

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Gesture SWOT Analysis

Strengths

Mobile-first platform for ease of use.Address-free gifting solves a major pain point.Curated selection and personalized options enhance gifting experience.

Weaknesses

Reliance on third-party logistics for delivery.Limited brand awareness compared to established players.Potential customer hesitation with digital-only gifts.

Opportunities

Expand into new gift categories and experiences.Leverage AI for more personalized recommendations.Target corporate gifting market more aggressively.

Threats

Competition from established e-commerce and gifting giants.Changing consumer preferences and economic downturns.Data privacy concerns related to gifting information.

Top Marketing Strategies for Gesture

Leverage Social Media & Influencer Marketing

Capitalize on Gesture's social element by partnering with relevant influencers and running engaging social media campaigns. This will increase brand awareness, drive user acquisition, and generate organic content promoting Gesture's unique features.

Expand B2B Gifting Platform

Focus on developing and promoting Gesture's B2B platform, targeting businesses looking for a seamless and personalized gifting solution. This strategy will increase revenue streams and establish Gesture as a leader in the corporate gifting market.

Implement Referral Program and Loyalty Rewards

Encourage user engagement and retention by implementing a referral program and loyalty rewards system. This will incentivize existing users to bring in new customers and reward loyal users with exclusive benefits and discounts.

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Gesture User Persona

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

Tech

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Emily wants to find a convenient way to send client gifts that are personalized and memorable, reflecting well on her company's brand
As a busy professional, Emily seeks efficiency and wants a gifting solution that integrates seamlessly with her workflow, allowing her to send gifts quickly and easily without disrupting her day
Emily is also interested in exploring unique and trendy gift options to impress clients and stay ahead of the curve.

Frustrations

Emily finds traditional gifting methods time-consuming, requiring her to gather addresses, physically shop for gifts, and arrange for shipping
She often struggles to find unique and personalized gifts that align with her clients' interests and preferences
Coordinating international shipments and dealing with customs for global clients adds another layer of complexity and frustration to the process.

Name:

David Rodriguez

Age :

35

Gender :

Male

Occupation :

Financial Analyst

Industry :

Finance

Education :

Master's Degree, Finance

Preferred platforms

GOALS

David is looking for a reliable and secure platform to send gifts to colleagues and clients, especially for significant milestones and achievements
He values a sophisticated and professional gifting experience that reflects the corporate culture of his industry
David wants a platform that offers a curated selection of high-quality gifts that align with the tastes and preferences of his professional network.

Frustrations

David finds it challenging to find appropriate and thoughtful gifts for colleagues and clients, especially within the confines of corporate gifting policies
He is often short on time and needs a quick and efficient way to send gifts without compromising thoughtfulness
Managing multiple gifting occasions and remembering important dates for clients and colleagues can be overwhelming and lead to missed opportunities.

Name:

Sophia Lee

Age :

17

Gender :

Female

Occupation :

High School Student

Industry :

Education

Education :

High School

Preferred platforms

GOALS

Sophia is excited to explore entrepreneurial opportunities and gain hands-on experience with technology through Gesture-U
She is eager to learn about the gifting industry, develop business skills, and network with like-minded peers
Sophia wants to leverage her creativity and tech savviness to create a successful venture through the program.

Frustrations

Sophia finds traditional fundraising methods for school events and clubs to be outdated and ineffective
She is concerned about the lack of engaging and accessible opportunities for teenagers to explore entrepreneurship and tech
Sophia faces challenges in finding mentorship and guidance from experienced individuals in the business world.

Gesture Geographic and Demographic Insights

Geographic Insights: Gesture's primary market is the US, followed by Canada. Other English-speaking countries with high adoption of e-commerce represent potential growth markets.

Top Countries

United States
70%
Canada
10%
United Kingdom
5%
Australia
5%
Germany
2.5%

Demographic Insights: Gesture's target audience skews slightly towards female users. The platform appeals most to millennials and Gen Z (ages 18-34), reflecting their comfort with mobile technology and gifting.

Age Distribution

Gender Distribution

Gesture Socio-economic Profile

Household and Income Insights: Gesture's user base consists mainly of individuals from middle-income households. The platform's convenience also attracts users from smaller, single-person households.

Educational and Employment Insights: Gesture's users are primarily employed full-time or are students, aligning with their focus on convenience and tech-savviness. Most users have some college or university education.

Households Size

Income Distribution

Education Level

Employment Status

Gesture Behavioral Insights

Interest-Based Insights: Gesture users show interests in technology, online shopping, and gifting. Food, travel, and experiences align with their product offerings.

Technology and Social Media Usage: Gesture users prefer mobile devices, particularly iOS. They are active on visually-oriented platforms like YouTube and Instagram.

Interests

TechnologyMobile AppsOnline ShoppingGiftingFood and BeverageTravelExperiences

Device Breakdown

Social Media Usage

Gesture Top Competitors

Competitor	Estimated market share	Top domains
GiftNow	40%	Gift cards, Digital gifts, Experiences
Loop & Tie	30%	Corporate gifting, Curated gifts, Personalized notes
Blueboard	10%	Experiential rewards, Employee recognition, Travel and events

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