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Gesture is a mobile-first gifting platform that allows users to send gifts without needing the recipient's physical address. They offer a curated selection of gifts, personalized messages, and delivery options ranging from on-demand in select cities to nationwide coverage through partners. Gesture emphasizes ease of use, speed, and a social element in the gifting experience.
Company : Gesture
Industry : E-commerceGiftingTechnology
Gesture Key Value propositions
Gesture Latest news
Gesture – #1 Gifting App – We make gifting freaking cool!
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History of the ISGS — ISGS
Even more significant, however, the Linguistic Society of America recognized the importance of the study of gesture for a general theory of language when it ...
Careers – Gesture – #1 Gifting App
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Gesture SWOT Analysis
Strengths
Mobile-first platform for ease of use.Address-free gifting solves a major pain point.Curated selection and personalized options enhance gifting experience.
Weaknesses
Reliance on third-party logistics for delivery.Limited brand awareness compared to established players.Potential customer hesitation with digital-only gifts.
Opportunities
Expand into new gift categories and experiences.Leverage AI for more personalized recommendations.Target corporate gifting market more aggressively.
Threats
Competition from established e-commerce and gifting giants.Changing consumer preferences and economic downturns.Data privacy concerns related to gifting information.
Top Marketing Strategies for Gesture
Gesture User Persona
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Gesture Geographic and Demographic Insights
Geographic Insights: Gesture's primary market is the US, followed by Canada. Other English-speaking countries with high adoption of e-commerce represent potential growth markets.
United States
70%
Canada
10%
United Kingdom
5%
Australia
5%
Germany
2.5%
Demographic Insights: Gesture's target audience skews slightly towards female users. The platform appeals most to millennials and Gen Z (ages 18-34), reflecting their comfort with mobile technology and gifting.
Gesture Socio-economic Profile
Household and Income Insights: Gesture's user base consists mainly of individuals from middle-income households. The platform's convenience also attracts users from smaller, single-person households.
Educational and Employment Insights: Gesture's users are primarily employed full-time or are students, aligning with their focus on convenience and tech-savviness. Most users have some college or university education.
Gesture Behavioral Insights
Interest-Based Insights: Gesture users show interests in technology, online shopping, and gifting. Food, travel, and experiences align with their product offerings.
Technology and Social Media Usage: Gesture users prefer mobile devices, particularly iOS. They are active on visually-oriented platforms like YouTube and Instagram.
Gesture Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
GiftNow | 40% | Gift cards, Digital gifts, Experiences |
Loop & Tie | 30% | Corporate gifting, Curated gifts, Personalized notes |
Blueboard | 10% | Experiential rewards, Employee recognition, Travel and events |