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Major Markets
Key Competitors
Nowadays positions itself as the leading AI-powered solution for corporate event planning, streamlining complex logistics and negotiations to save companies time and money. It's the 'in-house event planner' for innovative businesses seeking efficiency and memorable experiences.
Customer sentiment is likely positive, driven by the strong value proposition of saving time and reducing logistical headaches for event planners. The emphasis on AI-powered automation directly addresses key pain points articulated by the target personas.
Nowadays' core value proposition is the automation of corporate event planning through AI, transforming a manual, time-consuming process into an efficient, cost-effective solution. This allows companies to simplify event logistics, from venue negotiation to payment, enabling seamless and impactful corporate events globally.
AI-powered automation for efficiency.
IATA certified travel agency.
Strong founder background, Y Combinator alum.
Newcomer in a competitive market.
Reliance on AI accuracy for negotiations.
Limited direct physical presence mentioned.
Growing demand for hybrid/remote events.
Expansion into new corporate sectors.
Partnerships with hospitality tech providers.
Established competitors like Cvent.
Rapid AI advancements by rivals.
Economic downturns impacting event budgets.
Primarily targeting the US market, especially regions like Seattle. Expanding presence in Canada, UK, Australia, and Germany for corporate events.
United States
85.5% market share
Canada
5% market share
United Kingdom
3% market share
Australia
2% market share
Germany
1.5% market share
30-55 years
Male • Female
Major US Cities • European Business Hubs • APAC Business Hubs
35-60 years
Male • Female
Global Business Centers
28-45 years
Male • Female
Tech Hubs Worldwide • Silicon Valley • Seattle
30-50 years
Female
Suburban Areas • Major Metro Periphery
40-65 years
Male • Female
Global Financial Centers • New York • London
Data shown in percentage (%) of usage across platforms
Develop an interactive ROI calculator on the Nowadays website that allows potential clients to input their event planning details (e.g., number of events, budget, team size) and see an estimated return on investment by using the platform. This will provide immediate, personalized value to prospects, demonstrating how Nowadays can save them time and money, thereby increasing lead generation and conversion rates.
Learn moreImplement a personalized user onboarding experience that adapts to the specific needs and roles of different user segments, such as event planners, executive assistants, or HR managers. Tailored onboarding can highlight the features most relevant to each user, improving engagement, accelerating time-to-value, and increasing long-term retention.
Learn moreEncourage satisfied customers to share their positive experiences and event successes using Nowadays through testimonials, case studies, or social media posts. Featuring UGC on the website and in marketing materials will build trust and credibility, demonstrating the platform's effectiveness through real-world examples and driving increased interest from potential clients.
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