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Nowadays

Nowadays is an AI-powered event planning platform that helps businesses find and book venues. They negotiate with venues on behalf of their clients to secure the best possible rates. Nowadays also offers additional services such as destination recommendations and activity planning.

Company : Nowadays

Industry : Event PlanningTravel TechnologyArtificial Intelligence

Major Markets

United States flagUnited States
United Kingdom flagUnited Kingdom
Canada flagCanada

Key Competitors

Cvent
Tripleseat
Social Tables

Nowadays Key Value propositions

AI-Powered Venue Sourcing
Automated Negotiation
Cost Savings
Streamlined Planning

Nowadays SWOT Analysis

Strengths

AI-driven platform for efficiency.Negotiation expertise for cost savings.Comprehensive event planning features.

Weaknesses

Reliance on technology may alienate some.Potential scalability challenges as it grows.Dependence on corporate event market.

Opportunities

Expand to personal event planning market.Develop strategic partnerships with vendors.Offer add-on services like catering or entertainment.

Threats

Competition from established players like Cvent.Economic downturn impacting corporate events.Potential data privacy concerns.

Top Marketing Strategies for Nowadays

Personalized User Onboarding

Implement a personalized onboarding experience based on user subscription tier and event planning needs. This ensures users quickly understand the platform's value proposition and maximizes engagement and retention.

Apply these strategies to your business with just one-click at Waxwing.ai

Nowadays User Persona

Nowadays Geographic and Demographic Insights

Geographic Insights: Nowadays' primary market is the US, followed by the UK and Canada. They also have a presence in Australia and Germany.

Top Countries

  • United States flag

    United States

    60%

  • United Kingdom flag

    United Kingdom

    15%

  • Canada flag

    Canada

    10%

  • Australia flag

    Australia

    8%

  • Germany flag

    Germany

    7%

Demographic Insights: Nowadays targets professionals aged 25-44, slightly skewed towards males. This aligns with decision-makers in corporate event planning.

Age Distribution

Gender Distribution

Nowadays Socio-economic Profile

Household and Income Insights: Nowadays' target audience leans towards dual-income households (2-4 members) with medium to high income levels, indicative of professionals.

Educational and Employment Insights: Nowadays primarily targets employed professionals, with a large majority having university or college-level education.

Households Size

Income Distribution

Education Level

Employment Status

Nowadays Behavioral Insights

Interest-Based Insights: Target users are interested in technology, travel, business news, professional development, event planning, time management, and productivity.

Technology and Social Media Usage: Users prefer desktop devices, with high engagement on LinkedIn, YouTube, and Twitter, reflecting professional networking and information seeking.

Interests

technologytravelbusiness newsprofessional developmentevent planningtime managementproductivity

Device Breakdown

Social Media Usage

Nowadays Top Competitors

Competitor
Estimated market share
Top domains
Cvent40%Event Management Software, Venue Sourcing, Mobile Event Apps
Tripleseat25%Venue Management Software, Event Sales, CRM
Social Tables15%Event Planning Software, Diagramming & Floorplans, Guest Management

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