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Executive Summary
Nowadays is an AI-powered event planning platform that helps businesses find and book venues. They negotiate with venues on behalf of their clients to secure the best possible rates. Nowadays also offers additional services such as destination recommendations and activity planning.
Industries
Major Markets
United States
United Kingdom
CanadaKey Competitors
Nowadays Top Products
Brand Positioning
Customer Sentiments
Nowadays Key Value Propositions
Nowadays SWOT Analysis
Strengths
AI-driven platform for efficiency.
Negotiation expertise for cost savings.
Comprehensive event planning features.
Weaknesses
Reliance on technology may alienate some.
Potential scalability challenges as it grows.
Dependence on corporate event market.
Opportunities
Expand to personal event planning market.
Develop strategic partnerships with vendors.
Offer add-on services like catering or entertainment.
Threats
Competition from established players like Cvent.
Economic downturn impacting corporate events.
Potential data privacy concerns.
Nowadays operates in the event planning industry and the travel technology domain. They are leveraging AI to streamline and automate the process of planning corporate events, particularly venue sourcing and booking.
Market Growth Stage
Pace of Market Growth
Nowadays Target Audience
Geographic Insights
Nowadays' primary market is the US, followed by the UK and Canada. They also have a presence in Australia and Germany.
Top Countries
United States
60% market share
United Kingdom
15% market share
Canada
10% market share
Australia
8% market share
Germany
7% market share
Nowadays Audience Segments
Nowadays targets businesses of all sizes that need to plan corporate events. This includes companies planning off-sites, team-building activities, conferences, and more. They specifically highlight innovative companies in their marketing materials.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Nowadays
Personalized User Onboarding
Implement a personalized onboarding experience based on user subscription tier and event planning needs. This ensures users quickly understand the platform's value proposition and maximizes engagement and retention.
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