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Executive Summary
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
Nowadays Top Products
Brand Positioning
Nowadays positions itself as the leading AI-powered solution for corporate event planning, streamlining complex logistics and negotiations to save companies time and money. It's the 'in-house event planner' for innovative businesses seeking efficiency and memorable experiences.
Customer Sentiments
Customer sentiment is likely positive, driven by the strong value proposition of saving time and reducing logistical headaches for event planners. The emphasis on AI-powered automation directly addresses key pain points articulated by the target personas.
Nowadays Key Value Propositions
Nowadays' core value proposition is the automation of corporate event planning through AI, transforming a manual, time-consuming process into an efficient, cost-effective solution. This allows companies to simplify event logistics, from venue negotiation to payment, enabling seamless and impactful corporate events globally.
Nowadays SWOT Analysis
Strengths
AI-powered automation for efficiency.
IATA certified travel agency.
Strong founder background, Y Combinator alum.
Weaknesses
Newcomer in a competitive market.
Reliance on AI accuracy for negotiations.
Limited direct physical presence mentioned.
Opportunities
Growing demand for hybrid/remote events.
Expansion into new corporate sectors.
Partnerships with hospitality tech providers.
Threats
Established competitors like Cvent.
Rapid AI advancements by rivals.
Economic downturns impacting event budgets.
Market Growth Stage
Pace of Market Growth
Nowadays Target Audience
Geographic Insights
Primarily targeting the US market, especially regions like Seattle. Expanding presence in Canada, UK, Australia, and Germany for corporate events.
Top Countries
United States
85.5% market share
Canada
5% market share
United Kingdom
3% market share
Australia
2% market share
Germany
1.5% market share
Nowadays Audience Segments
Corporate Event Planners & HR Managers
30-55 years
Male • Female
Major US Cities • European Business Hubs • APAC Business Hubs
Executive Leaders & Decision Makers
35-60 years
Male • Female
Global Business Centers
Tech-Savvy Innovators (Small Teams)
28-45 years
Male • Female
Tech Hubs Worldwide • Silicon Valley • Seattle
Support Staff & Executive Assistants
30-50 years
Female
Suburban Areas • Major Metro Periphery
Large Enterprise Procurement & Finance
40-65 years
Male • Female
Global Financial Centers • New York • London
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Nowadays
Interactive ROI Calculator
Develop an interactive ROI calculator on the Nowadays website that allows potential clients to input their event planning details (e.g., number of events, budget, team size) and see an estimated return on investment by using the platform. This will provide immediate, personalized value to prospects, demonstrating how Nowadays can save them time and money, thereby increasing lead generation and conversion rates.
Learn morePersonalized User Onboarding
Implement a personalized user onboarding experience that adapts to the specific needs and roles of different user segments, such as event planners, executive assistants, or HR managers. Tailored onboarding can highlight the features most relevant to each user, improving engagement, accelerating time-to-value, and increasing long-term retention.
Learn moreLeverage User-Generated Content (UGC)
Encourage satisfied customers to share their positive experiences and event successes using Nowadays through testimonials, case studies, or social media posts. Featuring UGC on the website and in marketing materials will build trust and credibility, demonstrating the platform's effectiveness through real-world examples and driving increased interest from potential clients.
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