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Executive Summary

Industries

Corporate Event PlanningArtificial IntelligenceCorporate Travel Management

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Nowadays Top Products

Nowadays Event Planning Service
Nowadays AI Event Planner
Nowadays Event Planning Service

Brand Positioning

Nowadays positions itself as the leading AI-powered solution for corporate event planning, streamlining complex logistics and negotiations to save companies time and money. It's the 'in-house event planner' for innovative businesses seeking efficiency and memorable experiences.

Customer Sentiments

Customer sentiment is likely positive, driven by the strong value proposition of saving time and reducing logistical headaches for event planners. The emphasis on AI-powered automation directly addresses key pain points articulated by the target personas.

Nowadays Key Value Propositions

Nowadays' core value proposition is the automation of corporate event planning through AI, transforming a manual, time-consuming process into an efficient, cost-effective solution. This allows companies to simplify event logistics, from venue negotiation to payment, enabling seamless and impactful corporate events globally.

AI-Powered Automation
Streamlined Event Planning
Cost & Time Savings
Global Venue Access

Nowadays SWOT Analysis

Strengths

AI-powered automation for efficiency.

IATA certified travel agency.

Strong founder background, Y Combinator alum.

Weaknesses

Newcomer in a competitive market.

Reliance on AI accuracy for negotiations.

Limited direct physical presence mentioned.

Opportunities

Growing demand for hybrid/remote events.

Expansion into new corporate sectors.

Partnerships with hospitality tech providers.

Threats

Established competitors like Cvent.

Rapid AI advancements by rivals.

Economic downturns impacting event budgets.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Nowadays Target Audience

View Details

Geographic Insights

Primarily targeting the US market, especially regions like Seattle. Expanding presence in Canada, UK, Australia, and Germany for corporate events.

Top Countries

United States flag

United States

85.5% market share

Canada flag

Canada

5% market share

United Kingdom flag

United Kingdom

3% market share

Australia flag

Australia

2% market share

Germany flag

Germany

1.5% market share

Nowadays Audience Segments

Corporate Event Planners & HR Managers

30-55 years

Male • Female

Major US Cities • European Business Hubs • APAC Business Hubs

Executive Leaders & Decision Makers

35-60 years

Male • Female

Global Business Centers

Tech-Savvy Innovators (Small Teams)

28-45 years

Male • Female

Tech Hubs Worldwide • Silicon Valley • Seattle

Support Staff & Executive Assistants

30-50 years

Female

Suburban Areas • Major Metro Periphery

Large Enterprise Procurement & Finance

40-65 years

Male • Female

Global Financial Centers • New York • London

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Nowadays

Interactive ROI Calculator

Develop an interactive ROI calculator on the Nowadays website that allows potential clients to input their event planning details (e.g., number of events, budget, team size) and see an estimated return on investment by using the platform. This will provide immediate, personalized value to prospects, demonstrating how Nowadays can save them time and money, thereby increasing lead generation and conversion rates.

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Personalized User Onboarding

Implement a personalized user onboarding experience that adapts to the specific needs and roles of different user segments, such as event planners, executive assistants, or HR managers. Tailored onboarding can highlight the features most relevant to each user, improving engagement, accelerating time-to-value, and increasing long-term retention.

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Leverage User-Generated Content (UGC)

Encourage satisfied customers to share their positive experiences and event successes using Nowadays through testimonials, case studies, or social media posts. Featuring UGC on the website and in marketing materials will build trust and credibility, demonstrating the platform's effectiveness through real-world examples and driving increased interest from potential clients.

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