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Gesture Target Audience

Gesture's target audience is broad, encompassing anyone who wants to send gifts easily and thoughtfully. This includes individuals, businesses, and anyone looking for a seamless gifting experience. They specifically cater to a younger demographic with their Gesture-U program, aiming to introduce high school students to entrepreneurship and tech.

User Segments

Gesture Geographic Distribution

Gesture's primary market is the US, followed by Canada. Other English-speaking countries with high adoption of e-commerce represent potential growth markets.

Top Countries

United States flag

United States

70%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

5%
Germany flag

Germany

2.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Gesture's user base consists mainly of individuals from middle-income households. The platform's convenience also attracts users from smaller, single-person households.

Employment Status

Income Distribution

Education Level

Gesture Behavior Analysis

Behavior Profile

Device Breakdown

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