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GeistM Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Senior Marketing Manager

Education: Master's Degree, Marketing

Age: 45

Gender: Male

Occupation: VP of Marketing

Education: Bachelor's Degree, Business Administration

Age: 32

Gender: Female

Occupation: Head of Growth Marketing

Education: Master's Degree, Digital Marketing

Marketing Maverick Maya

Marketing Maverick Maya

Age: 38
Gender: Female
Occupation: Senior Marketing Manager
Education: Master's Degree, Marketing
Industry: E-commerce
Channels: LinkedInYouTubeInstagram

Goals

  • Achieve profitable customer acquisition at scale for our e-commerce business
  • Leverage advanced MarTech solutions to gain best-in-class insights and make informed marketing investment decisions
  • Consistently improve Return on Ad Spend (ROAS) and reduce Customer Acquisition Cost (CAC) across all digital channels.

Pain Points

  • Struggling with limited marketing budgets that hinder effective campaign execution and scalability
  • Dealing with ineffective marketing campaigns that fail to deliver measurable ROI and significant growth
  • Lacking transparent reporting and clear insights into multi-channel campaign performance, making optimization difficult.

GeistM Geographic Distribution

GeistM primarily targets the US market, with a significant presence in Ireland. Minor reach extends to Canada, the UK, and Australia, indicating an Anglo-centric focus.

Top Countries

United States flag

United States

75%
Ireland flag

Ireland

10%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users often belong to 2-4 person households with high income levels. This reflects their professional success and investment capacity.

Employment Status

Income Distribution

Education Level

GeistM Behavior Analysis

Behavior Profile

Digital Marketing
Performance Content
LinkedIn Usage
YouTube Usage
Business Strategy
Technology Innovation
Desktop Usage
Multi-channel Strategy
Transparent Reporting
Data-Driven Decisions
Seeking Solutions
Problem Solving
Evaluating Competitors
Personal Development
Brand Awareness
Travel
Healthy Living

Device Breakdown

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