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Business and Product Insights
Product Portfolio
GeistM Publisher Platform
Paid Social Media Marketing by GeistM
Finance and Security Solutions
GeistM Key Value Propositions
GeistM's key value proposition is profitable customer acquisition at scale, achieved through expert full-service campaign management and optimization. Their proprietary Blackfire platform provides superior insights, enabling informed marketing investment decisions and transparent reporting for clients.
GeistM Brand Positioning
GeistM positions itself as a full-service performance content marketing partner, leveraging proprietary MarTech (Blackfire) to drive profitable customer acquisition at scale across diverse digital channels for mid-to-large businesses.
Top Competitors
Tinuiti
Merkle
Rain the Growth Agency
Customer Sentiments
Customer sentiment appears to be positive, as GeistM addresses common pain points like ineffective campaigns and a need for measurable ROI. The focus on transparent reporting and a performance-based model likely resonates well with clients seeking demonstrable value.
Actionable Insights
Highlight the 'Blackfire' platform more prominently in all marketing communications to differentiate from competitors.
Products and Features
GeistM Publisher Platform - Product Description
The GeistM Publisher Platform is a technology solution designed to help publishers monetize their content more effectively. It offers tools for managing ad inventory, optimizing ad placements, and accessing premium demand sources. The platform aims to simplify the advertising process for publishers, allowing them to focus on content creation while GeistM handles the intricacies of ad operations and revenue generation through native and performance marketing solutions.
Pros
- GeistM's platform simplifies ad operations for publishers, allowing them to focus on content creation
- It connects publishers to a wide network of advertisers, potentially increasing ad revenue
- The platform offers performance-based solutions, ensuring publishers are rewarded for effective ad placements.
Cons
- The reliance on a third-party platform might limit a publisher's direct control over all ad partnerships and data
- Specific pricing models or revenue share percentages are not immediately clear from the provided information, making it hard to assess true profitability
- Publishers might experience a learning curve with the platform's tools and features.
Alternatives
- Alternatives to GeistM's publisher platform include Google AdSense, which offers a broad ad network and simplified ad serving for publishers
- Other ad tech companies like Taboola and Outbrain specialize in native advertising and content recommendation for publishers
- Direct ad sales teams and in-house ad operations departments also serve as alternatives for larger publishers.
Company Updates
Latest Events at GeistM
GeistM: Home
We profitably acquire new customers for our clients, through additive digital marketing campaigns. · A bit about you · Company · What is your biggest marketing ...
View sourceGeistM | LinkedIn
Feb 1, 2011 ... Website: http://www.geistm.com. External link for GeistM ; Industry: Advertising Services ; Company size: 51-200 employees ; Headquarters: New York ...
View sourceAbout Us - GeistM
About Us. In 2013 our founders saw a problem in how companies were using digital marketing. Users were being pushed immediately to an offer or a ...
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