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Major Markets

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Tinuiti

Merkle

Top Marketing Channels

Tinuiti

  • Paid Search
  • Examples: Google Ads, Bing Ads, Amazon Ads
  • Campaigns: Q4 Holiday Search Push, New Product Launch SEM, Competitor Keyword Targeting
  • Paid Social
  • Examples: Facebook Ads, Instagram Ads, TikTok Ads
  • Campaigns: Performance Max Campaign, Customer Acquisition Funnel, Brand Awareness Retargeting
  • Email Marketing
  • Examples: Newsletter campaigns, Abandoned cart reminders, Welcome series
  • Campaigns: Holiday Gift Guide Email, Loyalty Program Sign-up, Post-Purchase Upsell Series

Top Sales Channels

  • Inbound Sales
  • Website contact forms, Live chat, Phone calls
  • Free Consultation Offer, Case Study Download Lead Magnet, Webinar Registration Follow-up
  • Outbound Sales
  • Cold email outreach, LinkedIn Sales Navigator, Targeted ad campaigns
  • Industry-Specific Prospecting, Partnership Outreach Program, Targeted Account-Based Marketing
  • Referral Programs
  • Client referral incentives, Partner agency referrals, Industry influencer endorsements
  • Client Success Story Sharing, Partner Co-Marketing Initiative, Testimonial Collection Drive

GeistM SWOT Analysis

Strengths

Strong focus on performance marketing and e-commerce

Expertise across diverse digital channels including Amazon

Deep data analytics capabilities.

Weaknesses

May be perceived as more e-commerce focused

potentially less specialized in niche B2B or complex service industries

High volume of clients could lead to less personalized service for smaller accounts.

Opportunities

Expansion into emerging ad platforms like retail media networks

Development of proprietary AI-driven optimization tools

Increased market share by targeting mid-market e-commerce brands.

Threats

Intense competition from full-service agencies

Changes in platform algorithms impacting campaign performance

Economic downturns leading to reduced ad spend from e-commerce clients.

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