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Major Markets
Key Competitors
Full Circle positions itself as the premier subscription service for busy, health-conscious families seeking organic, sustainably sourced produce and artisan goods delivered conveniently to their door, emphasizing transparency and customization.
Customer sentiment appears to be largely positive, driven by the convenience, quality of organic produce, and the brand's commitment to sustainability and ethical sourcing, aligning with the values of their target demographic.
Full Circle's key value proposition is delivering convenience and peace of mind by providing customizable, 100% certified-organic produce and artisanal products directly to busy, health-conscious households. They offer transparent sourcing and flexible subscription management, ensuring access to high-quality, sustainable food without the hassle of traditional grocery shopping.
100% certified-organic, non-GMO produce.
Highly customizable subscription boxes.
Established farm-to-door logistics.
Limited geographic service area.
Subscription model may deter some customers.
Reliance on specific PNW regional suppliers.
Expand into new geographic markets.
Grow Workplace Wellness program.
Increase artisan product partnerships.
Competition from similar services.
Supply chain disruptions.
Changing consumer preferences for grocery shopping.
Primarily serving the Pacific Northwest US (WA, OR, ID, AK), with a strong focus on Washington. Limited international presence.
United States
99% market share
Canada
0.5% market share
United Kingdom
0.1% market share
Australia
0.1% market share
Germany
0.1% market share
30-45 years
Male • Female
Washington • Oregon • Idaho • Alaska
40-60 years
Male • Female
Washington • Oregon • Idaho • Alaska
25-35 years
Male • Female
Washington • Oregon • Idaho • Alaska
30-65 years
Male • Female
Washington • Oregon • Idaho • Alaska
55-70 years
Male • Female
Washington • Oregon • Idaho • Alaska
Data shown in percentage (%) of usage across platforms
Implement a referral contest to incentivize current subscribers to refer new customers. This can drive acquisition by leveraging the trust and influence of existing customers, offering rewards for top referrers.
Learn moreCreate a tailored onboarding experience for new subscribers based on their preferences and needs, gathered during signup or initial interactions. This enhances engagement and reduces churn by ensuring users quickly understand and utilize the platform's key features and customization options.
Learn moreCreate optimized product bundles to highlight cost efficiency and expose users to the artisan products that Full Circle offers along with produce. Bundle Artisan goods, produce and subscriptions for a discount.
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