Top Marketing Strategies for Grand Canyon Education

Grand Canyon Education User Persona

Name:

Dr. Emily Carter

Age :

42

Gender :

Female

Occupation :

Provost

Industry :

Higher Education

Education :

PhD, Educational Leadership

Preferred platforms

GOALS

• Increase student enrollment and retention rates for both online and on-campus programs
• Improve student outcomes and graduation rates by leveraging data analytics and implementing innovative teaching methods
• Secure funding for new academic programs and initiatives to meet the evolving needs of the workforce

Frustrations

• Struggling to keep up with the rapid pace of technological advancements in online learning
• Facing budget constraints and difficulty in securing funding for new initiatives
• Managing faculty resistance to adopting new technologies and teaching methods

Name:

Mark Williams

Age :

35

Gender :

Male

Occupation :

Director of Online Learning

Industry :

Higher Education

Education :

Masters, Instructional Design

Preferred platforms

GOALS

• Expand the university's online program offerings to reach a wider audience and generate new revenue streams
• Ensure the quality and effectiveness of online courses through faculty training and support
• Implement robust learning analytics dashboards to track student progress and identify areas for improvement

Frustrations

• Lack of faculty buy-in and support for online learning initiatives
• Difficulty in recruiting and retaining qualified online instructors
• Limited budget for investing in new online learning technologies and resources

Name:

Sarah Chen

Age :

28

Gender :

Female

Occupation :

Admissions Counselor

Industry :

Higher Education

Education :

Bachelors, Communication

Preferred platforms

GOALS

• Meet ambitious enrollment targets by attracting and recruiting qualified students
• Utilize social media marketing to reach prospective students and build relationships
• Streamline the admissions process to make it more efficient and user-friendly for applicants

Frustrations

• Reaching Gen Z students who are less responsive to traditional marketing tactics
• Dealing with increased competition from other universities and online programs
• Managing a large volume of applications and inquiries during peak seasons

Grand Canyon Education Geographic and Demographic Insights

Geographic Insights: GCE's primary market is the United States, with a significant market share. Canada, the United Kingdom, Australia, and Germany represent smaller but growing markets.

Demographic Insights: GCE's target audience consists slightly more of females than males, primarily professionals aged 35-44 involved in higher education.

Grand Canyon Education Socio-economic Profile

Household and Income Insights: GCE's target audience predominantly falls within the middle-income bracket, with a typical household size of 2-4 people.

Educational and Employment Insights: GCE primarily targets higher education professionals in full-time roles, holding at least a university or college degree, with a significant portion possessing postgraduate degrees.

Grand Canyon Education Behavioral Insights

Interest-Based Insights: GCE's target audience is interested in higher education trends, educational technology, online learning, student success, data analytics, enrollment management, and leadership development.

Technology and Social Media Usage: GCE's audience primarily uses LinkedIn, followed by Twitter and YouTube. Desktops are their preferred devices, with a notable presence on Android and iOS.

Grand Canyon Education Top Competitors