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Major Markets
United States
Canada
United KingdomKey Competitors
Found Top Products
Brand Positioning
Found positions itself as the all-in-one financial platform for self-employed individuals, simplifying banking, bookkeeping, and tax management to save time and reduce stress for freelancers and small business owners.
Customer Sentiments
Customer sentiment appears to be positive, as the buyer persona highlights testimonials praising the 'all-in-one' solution that simplifies financial management and alleviates stress, indicating satisfaction with the product's core value. Users value ease of use, automation, and time-saving features, which aligns with Found's offerings.
Found Key Value Propositions
Found's key value proposition is providing an all-in-one financial platform that integrates banking, bookkeeping, taxes, and invoicing specifically for the self-employed. This simplifies complex financial tasks, saving users time and ensuring better organization for tax purposes.
Found SWOT Analysis
Strengths
Comprehensive all-in-one platform for freelancers.
Automated tax and expense tracking saves time.
Freemium model offers accessible core services.
Weaknesses
Not a bank, relies on partner banks.
Limited advanced features in free tier.
Relatively newer player in a competitive market.
Opportunities
Growing gig economy and freelance market.
Expansion into broader small business services.
Partnerships for enhanced financial offerings.
Threats
Established competitors with large user bases.
Regulatory changes in FinTech industry.
Data security concerns impacting user trust.
Market Growth Stage
Pace of Market Growth
Found Target Audience
Geographic Insights
Primarily focused on the US market, with smaller presences in Canada, UK, Australia, and Germany, targeting English-speaking or economically similar regions.
Top Countries
United States
90% market share
Canada
3% market share
United Kingdom
2% market share
Australia
1.5% market share
Germany
1% market share
Found Audience Segments
The Digital Nomad Freelancer
22-35 years
Male • Female
Urban Centers US • Europe Major Cities
The Established Sole Proprietor
30-55 years
Male • Female
Suburban US • Rural US
The Aspiring Gig Worker
18-28 years
Male • Female
Anywhere US • Online Community
The Experienced Consultant
45-65 years
Male • Female
Major US Cities • Coastal Regions
The Tech-Savvy Solopreneur
25-40 years
Male • Female
Tech Hubs US • Global Start-up Ecosystems
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Found
Personalized User Onboarding
Tailor the onboarding experience to the specific needs and goals of self-employed individuals. This involves segmenting users based on their industry or business type and providing relevant tutorials and resources to help them quickly realize the value of Found's all-in-one financial platform.
Learn moreInteractive ROI Calculator
Create an interactive ROI calculator that allows potential customers to estimate their potential savings and tax benefits by using Found. This tool would demonstrate the tangible value proposition of Found by showcasing how it simplifies financial management, saves time, and optimizes tax deductions for self-employed individuals.
Learn moreFreemium Model
Showcase how the free tier provides value while also offering more value in the form of a paid subscription. By providing this option, more users can experience the value of Found at no cost while also giving a clear and compelling reason to upgrade.
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