Top Marketing Strategies for Found

Found User Persona

Name:

Emily Brown

Age :

32

Gender :

Female

Occupation :

Interior Designer

Industry :

Design

Education :

Bachelor's Degree, Interior Design

Preferred platforms

GOALS

• Finding unique and high-quality furniture and decor items for clients
• Staying up-to-date on the latest interior design trends and sourcing inspiration for projects
• Building a professional network and connecting with potential clients and collaborators

Frustrations

• Sourcing unique pieces that meet client budgets and timelines
• Dealing with unreliable suppliers or long lead times
• Effectively showcasing design work and attracting new clients in a competitive market

Name:

John Smith

Age :

45

Gender :

Male

Occupation :

Architect

Industry :

Architecture

Education :

Master's Degree, Architecture

Preferred platforms

GOALS

• Discovering and specifying unique, handcrafted furniture and design elements for architectural projects
• Staying informed about sustainable and innovative materials and design practices
• Connecting with skilled artisans and makers for potential collaborations

Frustrations

• Balancing client aesthetic preferences with budget constraints and project timelines
• Finding high-quality, ethically sourced materials and products
• Managing communication and logistics with multiple vendors and suppliers

Name:

Sarah Jones

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

Tech

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Finding personalized and stylish home decor items to create an inspiring living space
• Supporting small businesses and independent artists
• Discovering unique and affordable pieces that reflect personal style

Frustrations

• Sifting through mass-produced items on large e-commerce platforms
• Feeling overwhelmed by the sheer volume of options available online
• Uncertainty about the quality and authenticity of products from unknown sellers

Found Geographic and Demographic Insights

Geographic Insights: Found's primary market is the US, followed by the UK and Canada. They also have a presence in Australia and Germany.

Demographic Insights: Found's target audience is primarily females aged 25-44. However, a significant portion comes from the 18-24 age group.

Found Socio-economic Profile

Household and Income Insights: Found's target users are largely from households of 2-4 people with medium income levels, reflecting a preference for quality home decor.

Educational and Employment Insights: Most of Found's target users are employed full-time and have a university or college degree, suggesting an interest in design and disposable income.

Found Behavioral Insights

Interest-Based Insights: Found's target audience shows strong interest in home decor, interior design, furniture, and DIY projects, reflecting a passion for creating stylish living spaces.

Technology and Social Media Usage: Found's target audience is active on visual platforms like Instagram, YouTube, and Pinterest. They primarily use mobile devices but also engage on desktops.

Found Top Competitors