The target audience for Found.com appears to be small businesses, independent contractors, freelancers, and solopreneurs across various industries. This includes individuals who operate their business without a large team, such as consultants, designers, artisans, online sellers, content creators, and service providers. The platform's emphasis on simplifying expense tracking, tax preparation, and business banking suggests it's designed for those who wear multiple hats and need a streamlined financial solution without the complexity of traditional corporate banking or accounting systems. They are likely businesses with relatively straightforward financial needs, where the owner is directly involved in managing day-to-day operations and finances. The ease of setting up an account and the mobile-first approach indicate a target audience that values convenience and efficiency.