Top Marketing Strategies for Electric Daisy Carnival

Electric Daisy Carnival User Persona

Name:

Emily Davis

Age :

24

Gender :

Female

Occupation :

Graphic Designer

Industry :

Design

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

• Seeking a euphoric escape from daily routine through immersive music and visual experiences
• Connecting with like-minded individuals and expanding her social circle through shared passion for electronic music
• Discovering new artists and expanding her musical taste within the electronic dance music genre

Frustrations

• Experiencing FOMO when missing out on limited ticket sales or exclusive festival experiences
• Difficulty in coordinating schedules and travel logistics with friends for the festival
• Maintaining a healthy work-life balance while indulging in the festival's high-energy environment

Name:

David Chen

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Unwinding and de-stressing after long work weeks with an immersive and high-energy festival experience
• Discovering new music and expanding his EDM playlist with both popular and underground artists
• Capturing and sharing his festival experience on social media to connect with friends and build online presence

Frustrations

• Dealing with high ticket prices and travel expenses impacting his budget for the year
• Navigating crowded festival grounds and long lines for popular attractions and amenities
• Feeling overwhelmed by the constant stimulation and sensory overload during the multi-day event

Name:

Sophia Rodriguez

Age :

21

Gender :

Female

Occupation :

Student

Industry :

N/A

Education :

High School Diploma

Preferred platforms

GOALS

• Celebrating her newfound freedom and independence after graduating high school with a memorable festival experience
• Expressing her personal style and creativity through festival fashion and makeup
• Creating lasting memories with her close friends and documenting their shared experience on social media

Frustrations

• Managing a limited budget as a student while trying to afford tickets, travel, and festival expenses
• Ensuring her safety and well-being in a crowded and potentially overwhelming festival environment
• Balancing her desire for spontaneity and adventure with the need for responsible planning and decision-making

Electric Daisy Carnival Geographic and Demographic Insights

Geographic Insights: EDC's primary market is the United States, followed by Mexico and Canada. The festival also attracts attendees from the UK and Australia.

Demographic Insights: EDC's target audience is primarily young adults aged 18-34, with a slight preference for males.

Electric Daisy Carnival Socio-economic Profile

Household and Income Insights: EDC attendees typically have incomes that allow for discretionary spending, with a mix of individuals living alone, with roommates, or as part of small families.

Educational and Employment Insights: The majority of EDC attendees are employed full-time or are students, reflecting the age demographic and their financial ability to attend the festival.

Electric Daisy Carnival Behavioral Insights

Interest-Based Insights: EDC's audience is interested in fashion, technology, travel, gaming, health and fitness, food, and photography.

Technology and Social Media Usage: EDC's target audience are highly active on social media, particularly Instagram and TikTok. They primarily use mobile devices (Android and iOS).

Electric Daisy Carnival Top Competitors