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Ultra Music Festival
Tomorrowland
Ultra Music Festival
Global brand recognition
Strong presence in diverse electronic music genres
Established loyal fanbase.
High ticket prices may deter some attendees
Reliance on a single flagship event for primary revenue
Logistical complexities with international attendees.
Expand into new geographic markets
Develop year-round digital content offerings
Collaborate with emerging artists and technologies.
Intense competition from other major festivals
Economic downturns impacting leisure spending
Regulatory changes affecting large gatherings.
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