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Electric Daisy Carnival (EDC) Las Vegas Target Audience

User Segments

Age: 19

Gender: Female

Occupation: Student

Education: High School

Age: 22

Gender: Male

Occupation: Part-Time Retail Associate

Education: Associate Degree

Age: 24

Gender: Female

Occupation: Hospitality Worker

Education: Bachelor's Degree

Maya, The Music Seeker

Maya, The Music Seeker

Age: 19
Gender: Female
Occupation: Student
Education: High School
Industry: N/A (Student)
Channels: TikTokInstagramYouTube

Goals

  • To experience the magic of a major music festival for the first time and create unforgettable memories
  • To connect with like-minded individuals who share a passion for EDM and festival culture
  • To discover new artists and genres within the EDM scene and broaden her musical horizons.

Pain Points

  • Limited disposable income making it difficult to afford premium festival experiences
  • Balancing academic responsibilities with the desire to attend social events and festivals
  • Navigating large crowds and ensuring personal safety in unfamiliar environments.

Electric Daisy Carnival (EDC) Las Vegas Geographic Distribution

Predominantly North American audience, with significant US and Canadian attendance. Mexico, UK, and Australia also contribute to the global reach.

Top Countries

United States flag

United States

65.5%
Canada flag

Canada

10.2%
Mexico flag

Mexico

7.3%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

4.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Many attendees live with 2-4 people and possess medium to high disposable incomes to afford festival experiences and travel.

Employment Status

Income Distribution

Education Level

Electric Daisy Carnival (EDC) Las Vegas Behavior Analysis

Behavior Profile

EDM Fans
Festival Culture
Immersive Experience
High-energy
Tech-savvy
Social Media Engagement
Community Value
Loyalty Programs
Early Commitment
Music Discovery
Memory Creation
Content Sharing
VIP Experiences
Exploration
Art Installations
Health & Wellness
Nightlife
Travel Planning
Online Engagement
Brand Legacy

Device Breakdown

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