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Feedly Target Audience

User Segments

Age: 48

Gender: Male

Occupation: Chief Information Security Officer

Education: Master's Degree, Cybersecurity Management

Age: 32

Gender: Female

Occupation: Threat Intelligence Analyst

Education: Bachelor's Degree, Computer Science

Age: 39

Gender: Female

Occupation: Security Operations Center Lead

Education: Professional Degree, Certified Information Systems Security Professional (CISSP)

CISO Charlie

CISO Charlie

Age: 48
Gender: Male
Occupation: Chief Information Security Officer
Education: Master's Degree, Cybersecurity Management
Industry: Cybersecurity
Channels: LinkedInXYouTube

Goals

  • Ensure robust defense against sophisticated cyber threats
  • Proactively identify and mitigate critical vulnerabilities
  • Align cybersecurity strategy with business objectives and compliance requirements.

Pain Points

  • Overwhelmed by sheer volume of threat intelligence data
  • Difficulty in rapidly synthesizing actionable insights for executive decisions
  • Bridging the gap between technical details and strategic business impact.

Feedly Geographic Distribution

Feedly primarily targets developed Western markets, with a strong presence in North America, particularly the US, and significant reach in the UK, Canada, Germany, and Australia.

Top Countries

United States flag

United States

40.5%
United Kingdom flag

United Kingdom

10.2%
Canada flag

Canada

7.8%
Germany flag

Germany

5.1%
Australia flag

Australia

4.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users typically reside in 2-4 person households with medium to high income, indicating stable professionals. This aligns with a B2B and prosumer service offering.

Employment Status

Income Distribution

Education Level

Feedly Behavior Analysis

Behavior Profile

AI-Powered Insights
Information Overload
Actionable Intelligence
Efficiency
Productivity
Data Analysis
Trend Monitoring
Customization
Professional Development
Collaboration
Threat Monitoring
Market Understanding
News Consumption
Social Media Engagement
Desktop Preference
Mobile Usage
Seeking Solutions
Risk Mitigation
Strategic Decision-making
Content Curation

Device Breakdown

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