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Major Markets

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Select a competitor

Owler

Recorded Future

Meltwater

Top Marketing Channels

Owler

  • Content Marketing
  • Examples: blog posts, whitepapers, case studies
  • Campaigns: Competitive Intelligence Guides, Industry Trend Reports, Customer Success Stories
  • Social Media Marketing
  • Examples: LinkedIn, Twitter, Facebook
  • Campaigns: Daily Market Insights, Competitor News Alerts, Industry Expert Interviews
  • Email Marketing
  • Examples: newsletters, promotional emails, webinar invitations
  • Campaigns: Weekly Competitive Brief, New Feature Announcements, Upcoming Webinar Series

Top Sales Channels

  • Direct Sales
  • inside sales team, field sales representatives
  • Enterprise Solutions Demos, Competitive Intelligence Consultations, Custom Analytics Packages
  • Partnerships
  • resellers, technology integrations, consulting firms
  • Joint Solution Webinars, Partner Spotlight Programs, Referral Incentives
  • Website/Inbound Sales
  • free trial sign-ups, demo requests, pricing page inquiries
  • Free Trial Conversion Program, Demo Request Follow-up, Tiered Pricing Upsell

Feedly SWOT Analysis

Strengths

Extensive company profiles and competitive insights

Strong focus on private company data

User-friendly platform for quick lookups

Weaknesses

Data accuracy can be inconsistent for smaller private companies

Limited depth in trend analysis compared to dedicated platforms

Might not offer real-time threat intelligence

Opportunities

Expand into more niche industry sectors

Enhance AI/ML capabilities for deeper insights

Develop stronger integration with CRM and sales tools

Threats

Competition from broader intelligence platforms

Data sourcing challenges and legal restrictions

Users preferring highly specialized intelligence tools

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