Top Marketing Strategies for Fixify Home Repair

Fixify Home Repair User Persona

Name:

Sarah Williams

Age :

38

Gender :

Female

Occupation :

Marketing Manager

Industry :

Tech

Education :

MBA

Preferred platforms

GOALS

• Renovate her kitchen with a modern, functional design that incorporates her love for cooking and entertaining guests
• Create a more organized and efficient home office space to improve productivity while working remotely
• Enhance her home's curb appeal to increase its value and make it more inviting.

Frustrations

• Finding the time and reliable contractors to execute her renovation vision amidst her busy schedule
• Staying within budget while sourcing high-quality materials and finishes for her projects
• Managing unexpected delays or issues that arise during the renovation process.

Name:

David Lee

Age :

45

Gender :

Male

Occupation :

Software Engineer

Industry :

IT

Education :

Masters in Computer Science

Preferred platforms

GOALS

• Transform his basement into a functional home theater and entertainment area for family movie nights and watching games
• Build custom bookshelves and storage solutions to showcase his book collection and keep his home office clutter-free
• Repair and repaint his aging deck to create a more enjoyable outdoor living space.

Frustrations

• Dealing with contractors who lack clear communication or transparency in their pricing
• Finding the time to research and compare different contractors and service options
• Feeling overwhelmed by the technical aspects of home improvement projects and decision-making.

Name:

Emily Chen

Age :

32

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Masters in Education

Preferred platforms

GOALS

• Create a functional and stylish mudroom area to organize shoes, backpacks, and coats for her family
• Update her outdated bathroom with a fresh coat of paint, new fixtures, and better lighting
• Repair a damaged drywall section in her living room caused by a recent plumbing issue.

Frustrations

• Finding trustworthy and affordable contractors who are available to work around her teaching schedule
• Sourcing budget-friendly materials and design solutions that align with her aesthetic preferences
• Understanding the technical jargon and processes involved in home repair projects.

Fixify Home Repair Geographic and Demographic Insights

Geographic Insights: Fixify Home Repair primarily targets customers in the United States, which accounts for 98% of their market. The remaining 2% is distributed among Canada, the UK, Australia, and Germany.

Demographic Insights: Fixify Home Repair's target audience is primarily homeowners aged 35-44, with a slight preference among women.

Fixify Home Repair Socio-economic Profile

Household and Income Insights: Fixify Home Repair targets households of 2-4 people primarily, with most customers falling within the medium income bracket.

Educational and Employment Insights: Most of Fixify Home Repair's target users are employed full-time and possess a University or College degree.

Fixify Home Repair Behavioral Insights

Interest-Based Insights: Target users show interest in home improvement, interior design, gardening, real estate, cooking, local events, and DIY projects.

Technology and Social Media Usage: Users are active on visual platforms like Instagram and YouTube, and prefer accessing content on both desktop and mobile (iOS and Android).

Fixify Home Repair Top Competitors