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Fixify Home Repair Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Hospital Administrator

Education: Master's Degree, Healthcare Administration

Age: 38

Gender: Male

Occupation: Software Development Manager

Education: Bachelor's Degree, Computer Science

Age: 35

Gender: Female

Occupation: University Professor

Education: Professional Degree, Education

Sarah Chen, Healthcare Leader

Sarah Chen, Healthcare Leader

Age: 42
Gender: Female
Occupation: Hospital Administrator
Education: Master's Degree, Healthcare Administration
Industry: Healthcare
Channels: LinkedInFacebookYouTube

Goals

  • Ensure her family has a safe and comfortable living environment
  • Maximize time efficiency by delegating complex home projects
  • Maintain her home's value through timely and professional maintenance and upgrades

Pain Points

  • Finding reliable and trustworthy contractors who respect her schedule
  • Dealing with unexpected project delays or cost overruns
  • Juggling work demands with family responsibilities and home upkeep

Fixify Home Repair Geographic Distribution

Primarily serving the Triad Area of North Carolina, Fixify Home Repair is intensely focused on its local US market, with negligible international presence.

Top Countries

United States flag

United States

99.8%
Canada flag

Canada

0.1%
United Kingdom flag

United Kingdom

0%
Australia flag

Australia

0%
Germany flag

Germany

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are typically medium to high-income households of 3-4 people, indicating a family or couple-oriented demographic.

Employment Status

Income Distribution

Education Level

Fixify Home Repair Behavior Analysis

Behavior Profile

Reliability
Communication
Quality Craftsmanship
Punctuality
Transparent Pricing
Problem Solving
Trustworthiness
Efficiency
Time Saving
Stress-free
Attention to Detail
Professionalism
Online Research
Referrals
Seeking Expertise
Cleanliness
Customer Satisfaction
Digital Engagement
Home Improvement Interest
Design Concepts

Device Breakdown

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