Top Marketing Strategies for Feedly

Feedly User Persona

Name:

John Miller

Age :

35

Gender :

Male

Occupation :

Cybersecurity Analyst

Industry :

Cybersecurity

Education :

Master's Degree, Cybersecurity

Preferred platforms

GOALS

• Stay ahead of the latest cyber threats and vulnerabilities to proactively protect his organization's systems
• Efficiently monitor multiple sources for relevant threat intelligence without getting overwhelmed by information overload
• Share critical security updates with his team in a timely and organized manner.

Frustrations

• Filtering through irrelevant information from security feeds
• Struggling to keep up with the rapid pace of new vulnerabilities and exploits
• Effectively communicating complex security information to non-technical stakeholders.

Name:

Sarah Chen

Age :

28

Gender :

Female

Occupation :

Market Research Analyst

Industry :

Market Research

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Track competitor activities and industry trends to inform strategic marketing decisions
• Identify emerging market opportunities and potential threats to her company's position
• Provide actionable insights to her team in a clear and concise manner.

Frustrations

• Manually gathering data from disparate sources is time-consuming
• Sifting through irrelevant information to find valuable market insights
• Presenting complex data in a digestible format for decision-makers.

Name:

David Lee

Age :

42

Gender :

Male

Occupation :

Senior Manager, Strategy

Industry :

Management Consulting

Education :

MBA, Business Administration

Preferred platforms

GOALS

• Stay informed about the latest industry trends and disruptions across various sectors
• Quickly access synthesized information and expert analysis to support strategic consulting projects
• Share relevant insights with clients in a professional and impactful way.

Frustrations

• Staying updated on diverse industries and topics demands significant time
• Finding credible sources and filtering out unreliable information
• Distilling complex information into concise and actionable insights for clients.

Feedly Geographic and Demographic Insights

Geographic Insights: Feedly's top markets include the US and India, with a significant presence in English-speaking countries like the UK, Canada, and Australia.

Demographic Insights: Feedly's user base skews towards males aged 25-34, reflecting its professional focus. However, younger demographics are also present.

Feedly Socio-economic Profile

Household and Income Insights: Feedly users typically fall within the middle-income bracket, residing in households of 2-4 members.

Educational and Employment Insights: Feedly's primary users are highly educated professionals employed full-time, often with university or postgraduate degrees.

Feedly Behavioral Insights

Interest-Based Insights: Feedly users are interested in staying informed about technology, business, and world news, indicating a focus on professional development.

Technology and Social Media Usage: Feedly users primarily access the platform on desktops, reflecting its professional use case. They engage heavily on LinkedIn and Twitter.

Feedly Top Competitors