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Fast Company Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Senior Software Engineer

Education: Master's Degree

Age: 29

Gender: Male

Occupation: Management Consultant

Education: Bachelor's Degree

Age: 38

Gender: Female

Occupation: Financial Analyst

Education: Master's Degree

Innovator Ivy

Innovator Ivy

Age: 32
Gender: Female
Occupation: Senior Software Engineer
Education: Master's Degree
Industry: Technology
Channels: LinkedInYouTubeReddit

Goals

  • To lead a cutting-edge product development team within five years
  • To continuously learn new technologies and programming languages to stay ahead in her field
  • To contribute to open-source projects that align with her passion for innovation.

Pain Points

  • Lack of clear career progression paths in her current role
  • Dealing with outdated legacy systems that hinder agile development
  • Insufficient opportunities for cross-functional collaboration and knowledge sharing.

Fast Company Geographic Distribution

Primarily serving North American markets, with significant presence in US and Canada. Expanding reach in UK, Australia, and India.

Top Countries

United States flag

United States

55%
Canada flag

Canada

8.5%
United Kingdom flag

United Kingdom

7%
Australia flag

Australia

4.5%
India flag

India

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are predominantly in 2-4 person households with medium to high income levels.

Employment Status

Income Distribution

Education Level

Fast Company Behavior Analysis

Behavior Profile

Content Consumption
Digital Savvy
Ad Blocker Users
Information Seeking
Online Advertising Tolerance
LinkedIn Users
YouTube Viewers
Twitter Engagement
Desktop Access
News Consumption
Business Trends
Networking
Personal Branding
Problem Solving
Learning New Strategies
Research
Insight Seeking
Time-constrained
Appreciation for Quality Content
Frustration with Superficial Content

Device Breakdown

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