Top Marketing Strategies for Glimmerglass Festival

Glimmerglass Festival User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Arts and Entertainment

Education :

Masters, Marketing

Preferred platforms

GOALS

• Experience high-quality opera and musical performances in a unique and intimate setting
• Plan a weekend getaway to Cooperstown that combines cultural events with leisure activities
• Introduce her partner, who is new to opera, to the art form in an approachable and enjoyable way

Frustrations

• Finding time in her busy schedule to attend multiple-day events
• Affording the high cost of tickets and travel associated with attending performing arts festivals
• Discovering cultural events that align with both her and her partner's interests

Name:

David Miller

Age :

58

Gender :

Male

Occupation :

Retired Professor

Industry :

Education

Education :

PhD, Literature

Preferred platforms

GOALS

• Attend a diverse range of opera and musical productions, including both classic and contemporary works
• Engage in intellectual discussions about the performances and the themes they explore
• Support the Glimmerglass Festival's mission of community engagement and arts education

Frustrations

• Staying up-to-date on the latest opera and musical productions
• Finding opportunities to discuss and analyze performances with other enthusiasts
• Navigating the festival's website and ticketing system, which he finds somewhat outdated

Name:

Sophia Chen

Age :

25

Gender :

Female

Occupation :

Graphic Designer

Industry :

Design

Education :

Bachelors, Fine Arts

Preferred platforms

GOALS

• Discover visually stunning and creatively inspiring performances
• Capture and share her festival experiences through aesthetically pleasing photos and videos
• Connect with other young arts enthusiasts in a welcoming and inclusive environment

Frustrations

• Feeling like an outsider in the predominantly older audience at many performing arts events
• Finding affordable ticket options that fit her budget
• Balancing her passion for the arts with her busy work schedule

Glimmerglass Festival Geographic and Demographic Insights

Geographic Insights: The Glimmerglass Festival attracts a predominantly US-based audience, with Canada as a secondary market.

Demographic Insights: The Glimmerglass Festival appeals to a wide age range, with a slightly higher representation of females. The largest age group is 45-54.

Glimmerglass Festival Socio-economic Profile

Household and Income Insights: The target audience typically falls within the medium to high-income bracket and often consists of couples or small families.

Educational and Employment Insights: The majority of target users are highly educated, with a large percentage employed full-time or retired. There is a significant student audience.

Glimmerglass Festival Behavioral Insights

Interest-Based Insights: The target audience enjoys cultural experiences, including classical music, theater, opera, travel, fine dining, arts, and culture, and history.

Technology and Social Media Usage: The audience uses various social media platforms, with the highest engagement on YouTube, Facebook, and Instagram. They primarily use desktops and mobile devices.

Glimmerglass Festival Top Competitors