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Fast Company Key Value propositions
Fast Company Latest news
Fast Company | Business News, Innovation, Technology, Work Life ...
Fast Company is the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, and design.
Fast Company Innovation Festival 2024
In its tenth year, the 2024 Fast Company Innovation Festival unfolds in venues throughout New York City, convening thousands of makers and innovators.
Fast Company Magazine | Fast Company
The World's Most Innovative Companies ... Fastcompany.com adheres to NewsGuard's nine standards of credibility and transparency. Learn More ...
Executive Board | Fast Company
Connect with a vetted network of innovative peers · Develop professionally as visionary leaders · Publish on FastCompany.com.
Fast Company SWOT Analysis
Strengths
Strong brand reputationLoyal readership baseFocus on emerging trends
Weaknesses
Reliance on digital advertising revenueCompetition from free online contentLimited global reach
Opportunities
Expand into new content formats like podcasts and videosPartner with businesses for events and workshopsDevelop a subscription model for premium content
Threats
Declining print readershipEconomic downturn impacting advertising spendingGrowing distrust of media and information overload
Top Marketing Strategies for Fast Company
Fast Company User Persona
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Fast Company Geographic and Demographic Insights
Geographic Insights: Fast Company's primary market is the United States, followed by Canada and the United Kingdom. Emerging markets like India and Australia show growing interest.
United States
60%
Canada
10%
United Kingdom
8%
India
7%
Australia
5%
Demographic Insights: Fast Company's target audience is predominantly male, aged 25-44, reflecting professionals interested in business and technology.
Fast Company Socio-economic Profile
Household and Income Insights: Fast Company attracts a diverse household size, with a higher concentration in the 2-4 range. Majority of the audience falls under the medium to high income bracket.
Educational and Employment Insights: Fast Company's audience primarily consists of highly educated professionals, with a majority engaged in full-time employment and a notable segment being business owners.
Fast Company Behavioral Insights
Interest-Based Insights: Fast Company's target audience is captivated by topics encompassing technology, business news, entrepreneurship, marketing, finance, leadership, and design.
Technology and Social Media Usage: Fast Company's users prefer LinkedIn and Twitter and show strong desktop usage, reflecting their professional interests and habits.
Fast Company Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Forbes | 35.2% | Business, Finance, Entrepreneurship |
Bloomberg Businessweek | 28.6% | Business News, Finance, Economics |
Entrepreneur | 16.2% | Entrepreneurship, Small Business, Startups |