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Fast Company

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Company : Fast Company

Industry : Business NewsTechnologyInnovation

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Forbes
Bloomberg Businessweek
Entrepreneur

Fast Company Key Value propositions

Business Insights
Technology Trends
Entrepreneurship
Design and Innovation

Fast Company SWOT Analysis

Strengths

Strong brand reputationLoyal readership baseFocus on emerging trends

Weaknesses

Reliance on digital advertising revenueCompetition from free online contentLimited global reach

Opportunities

Expand into new content formats like podcasts and videosPartner with businesses for events and workshopsDevelop a subscription model for premium content

Threats

Declining print readershipEconomic downturn impacting advertising spendingGrowing distrust of media and information overload

Top Marketing Strategies for Fast Company

Content Marketing & Thought Leadership

Develop high-quality content that positions FastCompany as a thought leader in the business and innovation space. This will attract a wider audience, increase brand awareness, and generate leads for subscriptions.

Targeted Social Media Marketing

Leverage social media platforms to reach specific segments of the target audience based on their interests and demographics. This will help to drive traffic to the website, increase engagement, and promote subscriptions.

Strategic Partnerships & Collaborations

Partner with relevant businesses, organizations, and influencers to expand FastCompany's reach and generate cross-promotional opportunities. This will help to tap into new audiences and drive subscription growth.

Apply these strategies to your business with just one-click at Waxwing.ai

Fast Company User Persona

Fast Company Geographic and Demographic Insights

Geographic Insights: Fast Company's primary market is the United States, followed by Canada and the United Kingdom. Emerging markets like India and Australia show growing interest.

Top Countries

  • United States flag

    United States

    60%

  • Canada flag

    Canada

    10%

  • United Kingdom flag

    United Kingdom

    8%

  • India flag

    India

    7%

  • Australia flag

    Australia

    5%

Demographic Insights: Fast Company's target audience is predominantly male, aged 25-44, reflecting professionals interested in business and technology.

Age Distribution

Gender Distribution

Fast Company Socio-economic Profile

Household and Income Insights: Fast Company attracts a diverse household size, with a higher concentration in the 2-4 range. Majority of the audience falls under the medium to high income bracket.

Educational and Employment Insights: Fast Company's audience primarily consists of highly educated professionals, with a majority engaged in full-time employment and a notable segment being business owners.

Households Size

Income Distribution

Education Level

Employment Status

Fast Company Behavioral Insights

Interest-Based Insights: Fast Company's target audience is captivated by topics encompassing technology, business news, entrepreneurship, marketing, finance, leadership, and design.

Technology and Social Media Usage: Fast Company's users prefer LinkedIn and Twitter and show strong desktop usage, reflecting their professional interests and habits.

Interests

technologybusiness newsentrepreneurshipmarketingfinanceleadershipdesign

Device Breakdown

Social Media Usage

Fast Company Top Competitors

Competitor
Estimated market share
Top domains
Forbes35.2%Business, Finance, Entrepreneurship
Bloomberg Businessweek28.6%Business News, Finance, Economics
Entrepreneur16.2%Entrepreneurship, Small Business, Startups

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