Top Marketing Strategies for Edgar Allan Poe Society of Baltimore

Edgar Allan Poe Society of Baltimore User Persona

Name:

Emily Carter

Age :

28

Gender :

Female

Occupation :

Graduate Student

Industry :

Education

Education :

Master's Degree, English Literature

Preferred platforms

GOALS

• Complete her Master's thesis on the symbolism in Edgar Allan Poe's short stories
• Present a paper at an academic conference on the influence of Gothic literature on modern horror films
• Secure a publication in a reputable literary journal to further her academic career

Frustrations

• Struggling to find enough credible academic sources for her thesis
• Balancing her research with the demands of her teaching assistant position
• Feeling overwhelmed by the competitive nature of academia and publishing

Name:

David Miller

Age :

45

Gender :

Male

Occupation :

High School English Teacher

Industry :

Education

Education :

Bachelor's Degree, Education

Preferred platforms

GOALS

• Find engaging ways to teach Poe's works to his students and inspire a love of literature
• Discover new resources and interpretations of Poe's work to enhance his lesson plans
• Connect with other educators to share ideas and best practices for teaching literature

Frustrations

• Dealing with limited resources and budget constraints for classroom materials
• Feeling pressure to adhere to standardized testing requirements while fostering a love of reading
• Finding it challenging to keep students engaged with classic literature in a world of digital distractions

Name:

Sophia Lee

Age :

62

Gender :

Female

Occupation :

Retired Librarian

Industry :

Arts and Culture

Education :

Master's Degree, Library Science

Preferred platforms

GOALS

• Connect with fellow Poe enthusiasts and share her passion for his works
• Attend literary events and lectures to expand her knowledge of Poe and his contemporaries
• Travel to Poe-related historical sites and immerse herself in his world

Frustrations

• Feeling a sense of isolation and lack of community after retirement
• Missing the intellectual stimulation and access to literary resources she enjoyed as a librarian
• Experiencing age-related limitations that make travel and attending events more challenging

Edgar Allan Poe Society of Baltimore Geographic and Demographic Insights

Geographic Insights: The Edgar Allan Poe Society of Baltimore is likely to have a predominantly US-based audience, with significant interest also stemming from the UK and Canada.

Demographic Insights: The society attracts a diverse age range, with a slightly higher representation of females. The largest age group is 45-54.

Edgar Allan Poe Society of Baltimore Socio-economic Profile

Household and Income Insights: The target audience typically falls within the middle-income bracket, with a mix of household sizes, suggesting appeal across different life stages.

Educational and Employment Insights: The audience is highly educated, with a large segment comprised of students and those with postgraduate degrees. Full-time workers and retirees also show interest.

Edgar Allan Poe Society of Baltimore Behavioral Insights

Interest-Based Insights: The target audience is interested in literature, history, and the arts, with a specific focus on Edgar Allan Poe, Gothic literature, and American Romanticism.

Technology and Social Media Usage: The audience primarily uses YouTube and Facebook. They are active on desktop devices and mobile platforms (Android and iOS).

Edgar Allan Poe Society of Baltimore Top Competitors