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Poe Museum (Richmond)
Edgar Allan Poe National Historic Site
The Poe House (Baltimore)
Top Marketing Channels
Poe Museum (Richmond)
- Social Media Marketing
- Examples: Facebook posts, Instagram stories, Twitter updates
- Campaigns: Poe's Birthday Celebration, Halloween at the Poe Museum, Virtual Tour Series
- Content Marketing
- Examples: Blog posts on Poe's life, Educational articles, YouTube video series on Poe's works
- Campaigns: Poe's Untold Stories, Literary Insights, From the Archives
- Email Marketing
- Examples: Monthly newsletters, Event announcements, Membership drives
- Campaigns: Poe Museum Update, Discover Poe, Support the Museum
Top Sales Channels
- On-site Ticket Sales
- Museum entrance, Special exhibition tickets, Guided tour bookings
- General Admission Promotion, Group Tour Discount, Exhibition Pass
- Gift Shop Sales
- Poe-themed merchandise, Books, Souvenirs
- Holiday Gift Guide, New Arrivals, Member Discount Sale
- Online Merchandise Store
- Poe apparel, Literary gifts, Art prints
- Shop Poe Online, Exclusive Web Deals, Fan Favorites Collection
The Edgar Allan Poe Society of Baltimore SWOT Analysis
Strengths
Physical location and historical authenticity
Established visitor base
Unique collection of Poe artifacts
Weaknesses
Limited reach for those unable to visit in person
Reliance on physical foot traffic
Potential for perceived niche appeal
Opportunities
Expand virtual programming
Collaborate with Richmond tourism
Develop educational partnerships
Threats
Competition from other Poe sites
Decline in general tourism
Funding challenges for non-profits
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