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Keller Williams Realty

RE/MAX

Top Marketing Channels

Keller Williams Realty

  • Social Media Marketing
  • Examples: Facebook, Instagram, LinkedIn
  • Campaigns: Agent Spotlight Series, Local Market Updates, Home Buyer Tips
  • Content Marketing
  • Examples: Blog posts, E-books, Webinars
  • Campaigns: First-Time Homebuyer's Guide, Real Estate Investment Strategies, Agent Productivity Hacks
  • Email Marketing
  • Examples: Newsletters, Property alerts, Agent success stories
  • Campaigns: Weekly Market Digest, New Listing Notifications, Join Our Team Campaign

Top Sales Channels

  • Agent Network
  • Local agent offices, Referral programs, Agent training events
  • Recruit and Retain Top Agents, Agent Productivity Challenges, Local Market Domination
  • Open Houses
  • Weekend open houses, Virtual tours, Community events
  • Dream Home Showcase, Neighborhood Open House Tours, First Look Friday
  • Lead Generation Platforms
  • Zillow, Realtor.com, Company website
  • Online Lead Capture Initiative, Instant Home Valuation, Buyer-Seller Matching Service

eXp Realty® SWOT Analysis

Strengths

Strong focus on agent training and development

large global agent network

emphasis on local market expertise.

Weaknesses

Franchise model can lead to inconsistent branding

reliance on individual agent performance

potential for high agent turnover.

Opportunities

Expand into new international markets

leverage technology for virtual training

attract experienced agents seeking growth.

Threats

Intense competition from online brokerages

economic downturn impacting real estate

changing consumer preferences for real estate transactions.

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