Top Marketing Strategies for eXp Realty

eXp Realty User Persona

Name:

Sarah Lee

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Tech

Education :

MBA, Marketing

Preferred platforms

GOALS

• Find a spacious 3-bedroom family home in a safe neighborhood with good schools within a 30-minute commute to work
• Secure a mortgage with a competitive interest rate and manageable monthly payments
• Move into their dream home with minimal stress and disruption to their daily lives.

Frustrations

• Spending countless hours browsing through outdated or inaccurate property listings
• Coordinating with unresponsive or unreliable real estate agents
• Feeling overwhelmed by the complex paperwork and legal processes involved in buying a home.

Name:

David Chen

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Tech

Education :

B.S., Computer Science

Preferred platforms

GOALS

• Purchase his first property, ideally a modern condo with smart home features in a vibrant urban location
• Find an investment property with high rental yield potential to generate passive income
• Navigate the home buying process smoothly despite being a first-time buyer with limited experience.

Frustrations

• Encountering unexpected closing costs or hidden fees that inflate the overall budget
• Facing challenges in getting pre-approved for a mortgage due to limited credit history
• Feeling pressured by aggressive real estate agents pushing properties that don't align with his needs.

Name:

Emily Rodriguez

Age :

45

Gender :

Female

Occupation :

Physician

Industry :

Healthcare

Education :

M.D.

Preferred platforms

GOALS

• Sell their current property quickly and for the best possible price to facilitate a move to a new city
• Find a reputable and experienced real estate agent who understands the specific needs of their family
• Ensure a smooth and hassle-free selling experience while juggling a demanding work schedule and family responsibilities.

Frustrations

• Dealing with lowball offers from potential buyers or a stagnant real estate market
• Managing the complexities of staging their home and keeping it in pristine condition for showings
• Navigating the emotional aspect of selling a cherished family home.

eXp Realty Geographic and Demographic Insights

Geographic Insights: eXp Realty's primary market is the United States, capturing a significant 90% of its user base. Canada follows with 5%, indicating potential for international expansion.

Demographic Insights: eXp Realty sees a slightly higher preference among men, with users aged 25-44 dominating. This suggests a focus on young professionals and families.

eXp Realty Socio-economic Profile

Household and Income Insights: The platform attracts a range of income levels, with a slight skew towards medium and high earners. Families of 2-4, likely in their prime home-buying years, make up the majority.

Educational and Employment Insights: Most users are employed full-time and have some level of college or university education, indicating a tech-savvy and financially stable user base.

eXp Realty Behavioral Insights

Interest-Based Insights: eXp Realty users are interested in real estate, home decor, technology, and finance, reflecting their focus on homeownership and digital tools.

Technology and Social Media Usage: Users prefer YouTube and Instagram, aligning with visual platforms. A balanced device usage suggests accessibility and responsiveness are crucial.

eXp Realty Top Competitors