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eXp Realty® Target Audience

User Segments

Age: 29

Gender: Female

Occupation: Software Engineer

Education: Master's Degree

Age: 32

Gender: Male

Occupation: Financial Analyst

Education: Bachelor's Degree

Age: 27

Gender: Female

Occupation: Healthcare Administrator

Education: Master's Degree

Anya Sharma

Anya Sharma

Age: 29
Gender: Female
Occupation: Software Engineer
Education: Master's Degree
Industry: Technology
Channels: LinkedInYouTubeInstagram

Goals

  • Secure a comfortable and modern first home in a vibrant urban center
  • Build long-term financial stability through smart real estate investment
  • Find a home that aligns with her active, social lifestyle and offers good commute options.

Pain Points

  • Lack of clear guidance on the home buying process, especially for first-timers
  • Difficulty saving enough for a substantial down payment while managing other expenses
  • High competition for desirable properties in her preferred urban locations.

eXp Realty® Geographic Distribution

Primarily focused on North America, especially the US and Canada, with emerging presence in UK, Australia, and Mexico, indicating an expanding global reach for real estate operations.

Top Countries

United States flag

United States

65%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

3%
Mexico flag

Mexico

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are diverse in household size, with significant proportions in medium to high income brackets, reflecting their capacity for real estate transactions.

Employment Status

Income Distribution

Education Level

eXp Realty® Behavior Analysis

Behavior Profile

Technology Adoption
Social Media Usage
Online Research
Investment Strategies
Information Seeking
Digital Engagement
Financial Literacy
Home Renovation
YouTube Viewing
LinkedIn Networking
Facebook Activity
Client Management
Decision Making
Brand Loyalty
Community Involvement

Device Breakdown

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