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Executive Summary

Industries

EducationThink TankAdvocacy

Major Markets

United States flagUnited States
Mexico flagMexico
Canada flagCanada

Foundation for Economic Education (FEE) Top Products

Leonard Read: Philosopher of Freedom Ebook
I, Pencil: My Family Tree as told by Leonard E. Read

Brand Positioning

FEE positions itself as the premier non-profit educator for classical liberal principles and free-market economics, offering high-quality, expert-led, and no-cost resources to inspire and connect future leaders.

Customer Sentiments

Customer sentiment appears highly positive, particularly from educators and students who benefit from FEE's free, high-quality, and curriculum-aligned educational resources. The 'no cost to you' model likely fosters strong goodwill and appreciation among its user base.

Foundation for Economic Education (FEE) Key Value Propositions

FEE's core value proposition is providing expert-led, no-cost educational resources on classical liberal principles and free-market economics. These resources are designed to be high-quality and align with educational standards, significantly easing the burden on educators while enriching student learning.

No-Cost Educational Resources
Classical Liberal Principles
Expert-Led Content
Curriculum Alignment

Foundation for Economic Education (FEE) SWOT Analysis

Strengths

Offers high-quality, free educational content.

Broad reach across multiple platforms.

Strong focus on classical liberal principles.

Weaknesses

Funding relies heavily on donations.

Potential for perceived ideological bias.

Primary location not clearly defined.

Opportunities

Expand global reach, especially in Latin America.

Develop more programs for younger audiences.

Increase engagement through community building.

Threats

Competition from similar think tanks.

Changing educational landscape and standards.

Funding challenges and donor retention.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Foundation for Economic Education (FEE) Target Audience

View Details

Geographic Insights

Primarily US-centric, with growing presence in Latin America, indicating international expansion potential. Programs reach across the country and globe.

Top Countries

United States flag

United States

75% market share

Mexico flag

Mexico

7% market share

Canada flag

Canada

4% market share

United Kingdom flag

United Kingdom

3% market share

Colombia flag

Colombia

2% market share

Foundation for Economic Education (FEE) Audience Segments

K-12 & Higher Ed Educators

25-65 years

Male • Female

USA • Canada • UK • Australia • Global

High School & College Students

14-22 years

Male • Female

USA • Latin America • Global

Philanthropic Donors & Supporters

40-75 years

Male • Female

USA • Global

Policy & Opinion Influencers

20-60 years

Male • Female

USA • Global

Engaged Parents & Guardians

25-55 years

Male • Female

USA • Global

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Foundation for Economic Education (FEE)

Comprehensive Educational Course Creation

Develop in-depth courses on economics, finance, and classical liberal principles targeting educators and students. This positions FEE as a leading educational resource, attracts new users seeking structured learning, and builds brand authority within target communities.

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Content Repurposing

Transform existing articles, videos, and webinars into various formats like ebooks, infographics, and social media snippets. This maximizes the reach and impact of FEE's content, catering to diverse learning preferences and expanding audience engagement across multiple platforms.

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Leverage User-Generated Content (UGC)

Encourage students and educators to share their experiences with FEE's programs and content through testimonials, case studies, and creative submissions. Showcasing authentic UGC builds trust, social proof, and fosters a sense of community around FEE's educational offerings.

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