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Expivi Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Operations Director

Education: Master's Degree, Supply Chain Management

Age: 48

Gender: Male

Occupation: IT Director

Education: Master's Degree, Computer Science

Age: 38

Gender: Female

Occupation: Sales Manager

Education: Bachelor's Degree, Business Administration

Operations Efficiency Evangelist

Operations Efficiency Evangelist

Age: 42
Gender: Female
Occupation: Operations Director
Education: Master's Degree, Supply Chain Management
Industry: Manufacturing
Channels: LinkedInYouTubeReddit

Goals

  • Streamline complex production workflows to reduce lead times and operational costs
  • Implement new technologies to enhance efficiency and minimize errors in manufacturing processes
  • Achieve a 'zero error' production environment for configurable products.

Pain Points

  • Difficulty in accurately tracking and managing custom product configurations, leading to production delays
  • High rate of manual errors and reworks due to a lack of automated production instructions
  • Inefficient communication and data transfer between sales, design, and production teams.

Expivi Geographic Distribution

Expivi has a strong presence in the US and its home base, the Netherlands. They are expanding globally with offices in Spain, serving European and North American markets.

Top Countries

United States flag

United States

40%
Netherlands flag

Netherlands

25%
Spain flag

Spain

10%
Germany flag

Germany

7.5%
United Kingdom flag

United Kingdom

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Expivi's target users are likely high-income individuals, predominantly from households of 3-4 people, indicating established professional and family lives.

Employment Status

Income Distribution

Education Level

Expivi Behavior Analysis

Behavior Profile

Problem-Solving
Technology Adoption
Research-Oriented
Decision-Making
Information Seeking
Efficiency-Driven
Strategic Planning
Networking
Digital Engagement
Value-Driven
Pain Point Addressing
Professional Development
Solution-Oriented
Data-Driven
Learning
Online Research
Social Media Engagement
Content Consumption

Device Breakdown

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