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Industry Landscape
The B2B data and SalesTech industry is currently experiencing robust growth, driven by increasing demand for real-time, accurate data to enhance sales, marketing, and recruiting efficiency. AI and machine learning are pivotal, enabling sophisticated audience building, CRM enrichment, and personalized outreach. Competition is intense, but innovation in data verification and integration capabilities remains key.
Total Assets Under Management (AUM)
Sales and Marketing Automation Software Market Size in United States
~$10.5 Billion (2023)
(13.5% CAGR)
- Increased adoption of AI and machine learning.
- Growing demand for personalized customer experiences.
- Expansion of cloud-based solutions.
Total Addressable Market
30 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Generative AI for Content & Outreach
Generative AI will enable highly personalized and contextually relevant sales and marketing content and outreach at scale, significantly enhancing engagement.
Explainable AI (XAI) in Data Attribution
XAI will increase transparency in how AI models generate and attribute B2B data insights, building greater trust and enabling better decision-making.
Decentralized Identity & Data Wallets
This technology could empower individuals with greater control over their B2B data, potentially shifting data acquisition methods and compliance paradigms.
Impactful Policy Frameworks
California Privacy Rights Act (CPRA) 2023
The CPRA expanded upon the CCPA, establishing the California Privacy Protection Agency (CPPA) and strengthening consumer data rights, including data minimization and purpose limitation.
ExactBuyer must ensure its data collection and processing practices strictly adhere to the expanded consumer rights and data minimization principles of CPRA to avoid penalties.
Virginia Consumer Data Protection Act (VCDPA) 2023
Effective January 1, 2023, the VCDPA grants Virginia consumers rights similar to CCPA/CPRA, including the right to access, delete, and opt-out of the sale of personal data, with specific obligations for controllers and processors.
ExactBuyer needs to implement robust mechanisms to handle data subject access requests and opt-out preferences for Virginia residents, ensuring compliance with the VCDPA's consumer rights provisions.
Colorado Privacy Act (CPA) 2023
The CPA, effective July 1, 2023, provides Colorado residents with data privacy rights, emphasizing opt-out rights for targeted advertising and data sales, and requiring data protection assessments for high-risk processing activities.
ExactBuyer must adapt its data processing and consent management to comply with the CPA's opt-out requirements and potentially conduct data protection assessments for its services impacting Colorado residents.
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