Find stats on top websites
Select a competitor
ZoomInfo
Apollo.io
Lusha
Top Marketing Channels
ZoomInfo
- Content Marketing
- Examples: Blog posts, Whitepapers, Webinars
- Campaigns: Sales Intelligence Series, Marketing ROI Guide, GTM Strategy Webinars
- Digital Advertising
- Examples: Google Ads, LinkedIn Ads, Display Ads
- Campaigns: Targeted Account-Based Ads, Lead Generation Campaigns, Retargeting for Demo Bookings
- Social Media Marketing
- Examples: LinkedIn, Twitter, YouTube
- Campaigns: Thought Leadership Content, Product Feature Spotlights, Customer Success Stories
Top Sales Channels
- Direct Sales Team
- Inbound Sales Reps, Outbound SDRs, Account Executives
- Enterprise Solutions Demos, Mid-Market Onboarding Program, Upsell & Cross-sell Initiatives
- Partnerships
- CRM Integrations (Salesforce AppExchange), Technology Partners, Resellers
- Joint Webinars with Salesforce, Partner Solution Showcases, Referral Program Launches
- Free Trials/Freemium Models
- Free trial sign-ups, Limited feature access, Demo requests
- Data Access Free Trial, Platform Walkthrough Demos, 'Try Before You Buy' Programs
ExactBuyer SWOT Analysis
Strengths
Extensive B2B database
Strong brand recognition
Comprehensive sales and marketing intelligence platform
Weaknesses
Higher price point
Data accuracy can vary
Complex platform for new users
Opportunities
Expansion into new international markets
Further AI integration for predictive analytics
Acquisition of complementary data providers
Threats
Increased data privacy regulations
New agile competitors
Economic downturn impacting B2B spend
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