Find stats on top websites
Select a competitor
ZoomInfo
Apollo.io
Lusha
Top Marketing Channels
ZoomInfo
- Content Marketing
- Examples: Blog posts, Whitepapers, Webinars
- Campaigns: Sales Intelligence Series, Marketing ROI Guide, GTM Strategy Webinars
- Digital Advertising
- Examples: Google Ads, LinkedIn Ads, Display Ads
- Campaigns: Targeted Account-Based Ads, Lead Generation Campaigns, Retargeting for Demo Bookings
- Social Media Marketing
- Examples: LinkedIn, Twitter, YouTube
- Campaigns: Thought Leadership Content, Product Feature Spotlights, Customer Success Stories
Top Sales Channels
- Direct Sales Team
- Inbound Sales Reps, Outbound SDRs, Account Executives
- Enterprise Solutions Demos, Mid-Market Onboarding Program, Upsell & Cross-sell Initiatives
- Partnerships
- CRM Integrations (Salesforce AppExchange), Technology Partners, Resellers
- Joint Webinars with Salesforce, Partner Solution Showcases, Referral Program Launches
- Free Trials/Freemium Models
- Free trial sign-ups, Limited feature access, Demo requests
- Data Access Free Trial, Platform Walkthrough Demos, 'Try Before You Buy' Programs
ExactBuyer SWOT Analysis
Strengths
Extensive B2B database
Strong brand recognition