Top Marketing Strategies for GoFundMe

GoFundMe User Persona

Name:

Sarah Williams

Age :

32

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Saving for her dream home by creating a dedicated savings fund and sticking to a strict budget
• Providing her students with essential learning resources and experiences by organizing fundraising events and seeking donations
• Prioritizing her well-being by engaging in regular self-care activities and maintaining a healthy work-life balance

Frustrations

• Managing a tight budget on a teacher's salary while facing increasing living costs
• Witnessing her students struggle due to a lack of resources and funding for extracurricular activities
• Feeling overwhelmed by the demands of her job and struggling to find time for personal well-being

Name:

John Davis

Age :

45

Gender :

Male

Occupation :

Small Business Owner

Industry :

Retail

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• Expanding his business by securing funding for a new location and increasing his marketing efforts
• Supporting his local community by sponsoring events and partnering with local charities
• Achieving a comfortable work-life balance that allows him to spend quality time with his family and pursue his hobbies

Frustrations

• Navigating the competitive business landscape and securing funding for expansion in a challenging economic climate
• Balancing the demands of running a business with his personal life and responsibilities
• Keeping up with the latest marketing trends and effectively reaching his target audience online

Name:

Emily Chen

Age :

25

Gender :

Female

Occupation :

Freelance Graphic Designer

Industry :

Creative Arts

Education :

Associate's Degree, Graphic Design

Preferred platforms

GOALS

• Building a strong online presence and attracting new clients through engaging content and collaborations
• Investing in professional development courses to enhance her skills and stay competitive in the industry
• Achieving financial stability and independence as a freelancer by securing consistent work and managing her income effectively

Frustrations

• Facing income instability and uncertainty as a freelancer, relying on a fluctuating client base
• Standing out in a saturated market and effectively marketing her skills to potential clients
• Managing her time effectively as a freelancer, juggling multiple projects and deadlines while maintaining a healthy work-life balance

GoFundMe Geographic and Demographic Insights

Geographic Insights: GoFundMe's primary user base is concentrated in North America, with a significant presence in the United States and Canada. However, they maintain a global reach, attracting users from countries like the UK and Australia.

Demographic Insights: GoFundMe appeals to a broad age range, with a slight inclination towards younger demographics. Females demonstrate a slightly higher preference for GoFundMe compared to males.

GoFundMe Socio-economic Profile

Household and Income Insights: GoFundMe's users are distributed across various household sizes, with a larger proportion from smaller households. The platform attracts users from diverse income levels, with a significant portion belonging to the middle-income group.

Educational and Employment Insights: A large segment of GoFundMe users are employed full-time or are students, and the majority have some level of college or university education.

GoFundMe Behavioral Insights

Interest-Based Insights: GoFundMe users are interested in health and wellness, charitable giving, community involvement, education, personal finance, technology, and current events.

Technology and Social Media Usage: GoFundMe users prefer YouTube and Facebook, and they use a mix of desktop, Android, and iOS devices.

GoFundMe Top Competitors