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GoFundMe Target Audience

User Segments

GoFundMe Geographic Distribution

GoFundMe has a strong global presence, with the US as its primary market, followed by key Anglophone countries and a growing European footprint.

Top Countries

United States flag

United States

40%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

8%
Australia flag

Australia

6%
Germany flag

Germany

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most GoFundMe users are from medium-income households of 3-4 people, indicating family-oriented needs or support.

Employment Status

Income Distribution

Education Level

GoFundMe Behavior Analysis

Behavior Profile

Empathy
Helping Others
Trust
Transparency
Community Support
Social Impact
Ease of Use
Online Giving
Personal Crisis
Motivation
Engagement
Sharing Campaigns
Vulnerability
Goal-Oriented
Digital Consumption
Social Media Usage
Discovering Causes
Security
Feedback
Vetting

Device Breakdown

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