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GoFundMe Target Audience

GoFundMe targets individuals seeking financial assistance for various needs, including medical expenses, emergencies, memorials, education, and nonprofit causes. They also target those looking to donate to charitable causes or support individuals in their time of need. Their platform facilitates both individual and team fundraising efforts.

User Segments

GoFundMe Geographic Distribution

GoFundMe's primary user base is concentrated in North America, with a significant presence in the United States and Canada. However, they maintain a global reach, attracting users from countries like the UK and Australia.

Top Countries

United States flag

United States

45%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

8%
Australia flag

Australia

5%
Ireland flag

Ireland

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

GoFundMe's users are distributed across various household sizes, with a larger proportion from smaller households. The platform attracts users from diverse income levels, with a significant portion belonging to the middle-income group.

Employment Status

Income Distribution

Education Level

GoFundMe Behavior Analysis

Behavior Profile

Device Breakdown

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