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Envisionit Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Director of Growth Marketing

Education: Master's Degree, Marketing

Age: 48

Gender: Male

Occupation: Chief Marketing Officer (CMO)

Education: Master's Degree, Business Administration

Age: 37

Gender: Female

Occupation: Strategic Marketing Director

Education: Bachelor's Degree, Computer Science

Ava Chen

Ava Chen

Age: 42
Gender: Female
Occupation: Director of Growth Marketing
Education: Master's Degree, Marketing
Industry: Fintech
Channels: LinkedInYouTubeX

Goals

  • Achieve a 20% year-over-year growth in market share through targeted digital campaigns
  • Successfully launch two new financial products leveraging data-driven insights and AI
  • Optimize customer acquisition costs by 15% while expanding customer lifetime value.

Pain Points

  • Struggling to track campaign ROI effectively across multiple channels
  • Difficulty in integrating disparate marketing technologies for a unified view of customer data
  • High cost of acquiring new customers in a competitive fintech landscape.

Envisionit Geographic Distribution

Envisionit primarily serves the US market, particularly in Chicago, with a smaller presence in Canada, UK, Australia, and Germany, indicating a largely domestic focus with limited international reach.

Top Countries

United States flag

United States

92.5%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

1.5%
Australia flag

Australia

1%
Germany flag

Germany

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically reside in 3-4 person households with high income levels, indicating established professionals and leaders.

Employment Status

Income Distribution

Education Level

Envisionit Behavior Analysis

Behavior Profile

Strategic Leadership
Data-Driven Decisions
Digital Marketing
Technology Trends
Business Innovation
Online Research
Professional Networking (LinkedIn)
Content Consumption (YouTube)
Problem Solving
Industry Insights
Measuring Performance
Integrating Technologies
Staying Current (Digital Landscape)
Brand Development
Customer Engagement
Proactive Support
Cross-Industry Learning
Agility

Device Breakdown

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