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Accenture Interactive
Merkle
Tinuiti
Accenture Interactive
Global reach and brand recognition
Comprehensive consulting and technology integration capabilities
Strong focus on large enterprise clients and complex digital transformations
High cost structure
Slower decision-making due to large organizational size
Potential for commoditization of some services
Expansion into emerging technologies like AI and Web3
Growing demand for end-to-end digital transformation
Acquisition of niche agencies to strengthen specific capabilities
Intense competition from boutique agencies and in-house teams
Economic downturn impacting large enterprise budgets
Rapid technological changes requiring continuous upskilling
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