Top Marketing Strategies for EHMAGE

EHMAGE User Persona

Name:

Emily Jones

Age :

23

Gender :

Female

Occupation :

Fashion Blogger

Industry :

Fashion and Apparel

Education :

Bachelor's Degree, Fashion Merchandising

Preferred platforms

GOALS

• Grow her social media following and establish herself as a prominent influencer
• Partner with fashion brands on sponsored posts and collaborations to earn income and gain exposure
• Attend exclusive fashion events and connect with industry professionals to build her network.

Frustrations

• Reaching new followers organically and standing out in a saturated market
• Finding authentic and mutually beneficial collaborations with brands that align with her style
• Balancing content creation with her personal life and avoiding creative burnout.

Name:

David Chen

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Supplement his income by utilizing his social media presence and tech knowledge
• Build a personal brand as a tech enthusiast and thought leader
• Discover innovative products and services through sponsored campaigns.

Frustrations

• Finding time for social media engagement amidst a demanding work schedule
• Identifying legitimate and well-paying influencer marketing opportunities
• Ensuring sponsored content resonates with his audience without feeling forced or inauthentic.

Name:

Sophia Garcia

Age :

32

Gender :

Female

Occupation :

Freelance Writer

Industry :

Media and Communications

Education :

Bachelor's Degree, Journalism

Preferred platforms

GOALS

• Achieve financial flexibility and supplement her freelance writing income through diverse income streams
• Explore new creative avenues and collaborate with brands on visually engaging campaigns
• Discover and promote products and services that align with her interests in travel, food, and lifestyle.

Frustrations

• Managing multiple freelance projects while consistently creating engaging social media content
• Building a loyal following and increasing engagement rates on her posts
• Identifying trustworthy influencer marketing platforms and avoiding scams.

EHMAGE Geographic and Demographic Insights

Geographic Insights: EHMAGE's primary market is the US, followed by emerging markets with large and active social media user bases like India and Brazil.

Demographic Insights: EHMAGE's target users are primarily females aged 18-34, reflecting higher social media engagement and influencer interest in these demographics.

EHMAGE Socio-economic Profile

Household and Income Insights: EHMAGE's users typically belong to households of 1-4 members with predominantly middle-income levels, indicating supplementary income opportunities.

Educational and Employment Insights: Many of EHMAGE's users are students or employed part-time with university or college education, highlighting their pursuit of flexible income streams.

EHMAGE Behavioral Insights

Interest-Based Insights: EHMAGE's target users are interested in various domains like fashion, travel, technology, food, music, and gaming, enabling diverse brand collaborations.

Technology and Social Media Usage: EHMAGE's users predominantly access social media via Android devices and are highly active on Instagram, aligning with the app's features.

EHMAGE Top Competitors