Envisionit : Market and Competitor Analysis

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Envisionit is a full-service digital marketing agency that helps businesses achieve their marketing goals through strategy, creative execution, media, and data analysis. They specialize in providing solutions for the technology, tourism, and consumer industries and pride themselves on being a data-driven and client-focused agency.

Company : Envisionit

Industry : Digital MarketingAdvertisingDigital Strategy

Major Markets

United States

Canada

United Kingdom

Key Competitors

Performics

Huge

WebFX

Envisionit Key Value propositions

Data-Driven

Industry Expertise

Client-Focused

Full-Service

Envisionit Latest news

Digital Marketing Agency News & Happenings | Envisionit

Stay updated with Envisionit's latest news and insights. Explore our blog for a glimpse into the agency's dynamic happenings.

Envisionit | LinkedIn

Website: https://envisionitagency.com/. External link for Envisionit ; Industry: Advertising Services ; Company size: 51-200 employees ; Headquarters: Chicago, IL.

Strategic Guide to Marketing in an Election Year | Envisionit

Mar 29, 2024 ... Is this the appropriate time to release this content — are there any major political events/news cycles that might overshadow or change its ...

Ali Aguilar - Envisionit | LinkedIn

... her judgement whole-heartedly in anything she does.” 3 people have recommended Ali. Join now to view. Websites. Company Website: http://www.envisionitagency.com.

Envisionit SWOT Analysis

Strengths

Data-driven approach to marketingSpecialization in tech, tourism & consumer goodsClient-focused with tailored solutions

Weaknesses

Potential limited reach outside core industriesDependence on digital marketing trendsCompetition from established and niche agencies

Opportunities

Expansion into new industry verticalsDevelopment of innovative marketing solutionsStrategic partnerships for enhanced service offerings

Threats

Rapid technological advancementsChanging consumer behavior & market dynamicsEconomic downturns impacting client budgets

Top Marketing Strategies for Envisionit

Content Marketing and Thought Leadership

Establish Envisionit as an industry thought leader by creating valuable content that addresses the specific challenges faced by businesses in the technology, tourism, and consumer goods sectors. This will attract potential clients seeking expert guidance and increase brand awareness.

Strategic Partnerships and Joint Ventures

Collaborate with complementary businesses in the technology, tourism, and consumer goods industries to offer bundled solutions and reach a wider audience. This expands Envisionit's reach and provides access to new customer segments.

Targeted Account-Based Marketing (ABM)

Focus marketing efforts on identifying and engaging high-value target accounts within the technology, tourism, and consumer goods industries. This personalized approach allows Envisionit to build stronger relationships and generate qualified leads with a higher conversion rate.

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Envisionit User Persona

Name:

Sarah Williams

Age :

42

Gender :

Female

Occupation :

Chief Marketing Officer

Industry :

Technology

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase brand awareness and market share within the rapidly evolving technological landscape through targeted digital campaigns
Drive high-quality leads and accelerate sales pipeline by leveraging data-driven marketing strategies and marketing automation
Establish thought leadership and build a strong online community by creating compelling content that resonates with their target audience.

Frustrations

Struggling to keep up with the ever-changing digital marketing landscape and identify the most effective strategies
Facing challenges in accurately measuring the ROI of marketing campaigns and demonstrating the value of marketing efforts to the executive team
Difficulty in finding and attracting top talent with the right skills and experience to execute their vision and support the company's growth.

Name:

Mark Thompson

Age :

35

Gender :

Male

Occupation :

Director of Digital Marketing

Industry :

Tourism

Education :

BS, Marketing

Preferred platforms

GOALS

Increase website traffic and drive online bookings through targeted advertising campaigns on social media and search engines
Improve customer engagement and build brand loyalty by creating immersive and shareable content that showcases travel experiences
Optimize the online customer journey to provide a seamless and personalized experience from inspiration to booking and beyond.

Frustrations

Dealing with the seasonality of the travel industry and adjusting marketing campaigns to align with fluctuating demand
Managing a limited budget effectively and demonstrating the return on investment for every marketing dollar spent
Staying ahead of the competition in a crowded digital space and differentiating their brand's unique value proposition.

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

Consumer Goods

Education :

BA, Communications

Preferred platforms

GOALS

Build brand awareness and drive product adoption among a younger, digitally savvy demographic
Increase online sales and market share by optimizing e-commerce platforms and leveraging social commerce strategies
Foster brand loyalty and create a community around their products by engaging with customers through interactive content and influencer marketing.

Frustrations

Cutting through the noise on social media and capturing the attention of a highly engaged but easily distracted audience
Measuring the effectiveness of influencer marketing campaigns and ensuring brand alignment with chosen influencers
Managing a consistent brand image and messaging across multiple online channels and touchpoints.

Envisionit Geographic and Demographic Insights

Geographic Insights: Envisionit's primary market is the US (80%), followed by Canada (10%). Other notable markets include the UK, Germany, and Australia.

Top Countries

United States
80%
Canada
10%
United Kingdom
3%
Germany
3%
Australia
2%

Demographic Insights: Envisionit's target audience is primarily professionals aged 25-44, with a slightly higher male representation. This reflects their focus on decision-makers in the industries they serve.

Age Distribution

Gender Distribution

Envisionit Socio-economic Profile

Household and Income Insights: Envisionit's target audience typically falls within the middle-income bracket and often belong to households of 2-4 individuals.

Educational and Employment Insights: Envisionit's target audience predominantly consists of highly educated professionals employed full-time, many having a university or college degree.

Households Size

Income Distribution

Education Level

Employment Status

Envisionit Behavioral Insights

Interest-Based Insights: The target audience shows interest in technology trends, digital marketing, business strategies, consumer behaviour and data analytics.

Technology and Social Media Usage: Target users prefer LinkedIn, YouTube, and Facebook. They primarily use desktop devices, followed by Android and iOS.

Interests

Technology TrendsDigital Marketing NewsBusiness StrategyTravel and HospitalityConsumer BehaviorData AnalyticsLeadership

Device Breakdown

Social Media Usage

Envisionit Top Competitors

Competitor	Estimated market share	Top domains
Performics	20.5%	Digital Marketing, Performance Marketing, Data Analytics
Huge	15.7%	Digital Agency, Experience Design, Technology Consulting
WebFX	18.2%	Digital Marketing, SEO, Web Design & Development

envisionarystudio.com/

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