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Data-Systems is a Finnish electronics retailer specializing in a vast catalog of IT and consumer electronics products. They offer a wide array of brands and product categories, catering to both individual and business needs. They emphasize fast shipping, secure online transactions, and potentially have a physical store indicated by the mention of 'Noutopisteessä'.
Company : Data-Systems
Industry : Electronics RetailIT SolutionsSmart Home Technology
Data-Systems Key Value propositions
Data-Systems Latest news
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Data-Systems SWOT Analysis
Strengths
Wide product catalog catering to diverse needs.Focus on latest technology and performance.Strong online presence and potential physical store.
Weaknesses
Primarily focused on the Finnish market.Competition from established electronics retailers.Dependence on third-party brands for product quality.
Opportunities
Expand into other Nordic countries.Develop exclusive partnerships with tech brands.Offer value-added services like installation and support.
Threats
Fluctuations in global supply chains.Rapid technological advancements leading to inventory obsolescence.Changing consumer preferences and economic downturns.
Top Marketing Strategies for Data-Systems
Data-Systems User Persona
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Preferred platforms
GOALS
Frustrations
Data-Systems Geographic and Demographic Insights
Geographic Insights: Data-Systems' primary market is Finland, capturing a significant majority of its user base. However, there's potential interest from neighboring Nordic countries, suggesting expansion opportunities.
Top Countries
Finland
85%
Sweden
5%
Estonia
3%
Germany
2%
United Kingdom
1.5%
Demographic Insights: Data-Systems attracts a younger demographic, primarily males aged 18-34, interested in technology and gadgets. However, they also cater to a substantial female audience, suggesting a broad appeal.
Age Distribution
Gender Distribution
Data-Systems Socio-economic Profile
Household and Income Insights: Data-Systems' target audience typically falls within the middle-income bracket and includes households of 2-4 people, representing a mix of young professionals and families.
Educational and Employment Insights: The majority of users are employed full-time or are students, reflecting the appeal to both working professionals and tech-savvy students. They typically have a university or college level education.
Households Size
Income Distribution
Education Level
Employment Status
Data-Systems Behavioral Insights
Interest-Based Insights: Users are interested in technology, gadgets, and smart homes. They enjoy online shopping, indicating a preference for convenient digital experiences.
Technology and Social Media Usage: Data-Systems' target audience is tech-savvy, using a mix of desktops and mobile devices. They are active on social media platforms like YouTube, Facebook, and Instagram.
Interests
Device Breakdown
Social Media Usage
Data-Systems Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Verkkokauppa.com | 40% | Electronics, Home Appliances, IT Products |
| Gigantti | 30% | Electronics, Home Appliances, Consumer Durables |
| Power | 15% | Electronics, Home Appliances, Tools & DIY |
