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Element Electronics Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Elementary School Teacher
Education: Bachelor's Degree
Age: 42
Gender: Male
Occupation: Healthcare Administrator
Education: Associate Degree
Age: 34
Gender: Female
Occupation: Retail Store Manager
Education: Bachelor's Degree
Sarah Chen
Goals
- To provide a comfortable and engaging home environment for her three children, ensuring they have the necessary tools for both education and entertainment
- To manage the household budget effectively, finding high-quality yet affordable electronics and appliances that meet family needs without overspending
- To create a safe and functional living space where family time is prioritized and daily chores are simplified through reliable appliances.
Pain Points
- Finding durable electronics that can withstand active children and frequent use, without constantly needing repairs or replacements
- Balancing the desire for modern features and smart technology with the family's strict financial limitations and avoiding unnecessary expenses
- Dealing with appliance breakdowns that disrupt daily routines and lead to unexpected costs and time-consuming repairs.
Element Electronics Geographic Distribution
Element Electronics heavily focuses on the US market due to domestic assembly. Minimal international presence exists, primarily in neighboring North American countries.
Top Countries
United States
Canada
Mexico
United Kingdom
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Element caters to middle-income households, particularly families (3-4 members), seeking affordable, functional solutions for their homes.
Employment Status
Income Distribution
Education Level
Element Electronics Behavior Analysis
Behavior Profile
Device Breakdown
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