Find stats on top websites
Select a competitor
Vizio
TCL
Hisense
Top Marketing Channels
Vizio
- Social Media Marketing
- Examples: Facebook, Instagram, YouTube
- Campaigns: Vizio Home Theater Experience, SmartCast Features Showcase, Quantum Color IQ Campaign
- Content Marketing
- Examples: Product reviews on tech blogs, How-to guides for SmartCast, Vizio official blog posts on audio tech
- Campaigns: Ultimate Home Entertainment Guide, The Power of Smart TV, Immersive Audio Solutions
- Partnerships & Endorsements
- Examples: Tech influencer collaborations, Movie studio promotions, Gaming community sponsorships
- Campaigns: Vizio Gaming Partnerships, Dolby Vision IQ Integration, Stream Smarter, Not Harder
Top Sales Channels
- E-commerce Website
- Vizio.com, Amazon.com, BestBuy.com
- Direct-to-Consumer Sales Event, Holiday Bundle Deals, Smart TV + Soundbar Discount
- Retail Partnerships
- Best Buy, Walmart, Target
- In-store Demos & Promotions, Black Friday Sales, Back-to-School Tech Deals
- Affiliate Marketing
- Tech review websites, Price comparison sites, Coupon platforms
- Exclusive Affiliate Discounts, Limited-Time Offers, Vizio Partner Program
Element Electronics SWOT Analysis
Strengths
Strong brand recognition in the US
known for value-packed TVs; Pioneers in smart TV platforms (SmartCast); Competitive pricing across various product tiers.
Weaknesses
Perceived as a budget brand
may lack the premium image of Sony or Samsung; Limited global presence compared to larger competitors; Software bugs or slower updates on SmartCast can be a customer pain point.
Opportunities
Expand into smart home devices beyond TVs and soundbars; Grow market share in premium TV segments (OLED
higher-end QLED); Further develop and license SmartCast OS.
Threats
Intense competition from TCL and Hisense in the value segment; Supply chain disruptions impacting production and pricing; Rapid advancements in display technology by competitors.
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