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Element Electronics is a consumer electronics and home appliance company that emphasizes affordability and value. They are known for their TVs, which include a range of sizes and smart features, and have expanded into other product categories like monitors, audio equipment, and major appliances. Element Electronics distinguishes itself by assembling their TVs in the United States, emphasizing their commitment to quality and customer service.
Company : Element Electronics
Industry : Consumer ElectronicsHome AppliancesTelevisions
Element Electronics Key Value propositions
Element Electronics Latest news
Product Registration | Element Electronics
Skip to main content. Our Company · Company · Company News · Accessibility · Careers · Sustainability · Blog · Contact Us. TV. Televisions. Q650 Series · 500 ...
Element TV
Things to check... Make sure the Television an... Cable Setup: Use TV to watch regular Cable Channels? Follow these steps to complete Guided Setup. At ...
Element Electronics Home - TVs, Audio, Home Entertainment ...
Element Electronics provides high-quality consumer electronics that are accessible to everyone. Shop our affordable selection of TVs, sound bars, monitors, ...
WiFi Issue: TV does not connect to the WiFi? Model E4SFT5517 ...
Mar 17, 2020 ... Skip to main content. elementelectronics.com · Logo. Help Center. elementelectronics.com Submit a request Sign in · Customer Experience ...
Element Electronics SWOT Analysis
Strengths
Competitive pricing strategy.Focus on essential features and value.US-based assembly and customer service.
Weaknesses
Limited brand recognition compared to established giants.Narrow product portfolio, primarily focused on TVs.Potential perception of lower quality due to affordability.
Opportunities
Expand product lines within home entertainment and appliances.Target emerging markets with high demand for budget-friendly electronics.Leverage digital marketing and partnerships to increase brand visibility.
Threats
Intense competition from established brands with larger budgets.Fluctuations in component costs and supply chain disruptions.Shifting consumer preferences towards premium brands or niche products.
Top Marketing Strategies for Element Electronics
Content Marketing Focused on Value and Affordability
Create engaging content showcasing Element Electronics' commitment to providing high-quality products at accessible prices. This could include product reviews, comparison guides, and lifestyle content featuring real customers who value affordability.
Leverage Online Retailers and Marketplace Presence
Expand online distribution channels to reach a broader audience. This could involve partnering with major online retailers like Amazon and Walmart, as well as exploring marketplace options like eBay and Facebook Marketplace, to offer competitive pricing and increased product visibility.
Element Electronics User Persona
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GOALS
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Element Electronics Geographic and Demographic Insights
Geographic Insights: Element Electronics' primary market is the United States, followed by Canada and Mexico. They have a smaller presence in European markets like the United Kingdom and Germany.
Top Countries
United States
60%
Canada
15%
Mexico
10%
United Kingdom
7.5%
Germany
7.5%
Demographic Insights: Element Electronics appeals to a wide age range, with a higher concentration among 25-34 year olds. Males slightly outnumber females in their customer base.
Age Distribution
Gender Distribution
Element Electronics Socio-economic Profile
Household and Income Insights: Element Electronics targets middle-income families, particularly those with 2-4 members. They also attract budget-conscious individuals and smaller households.
Educational and Employment Insights: The majority of target users are employed full-time or part-time with University or College level education. They also target budget-conscious students and recent graduates.
Households Size
Income Distribution
Education Level
Employment Status
Element Electronics Behavioral Insights
Interest-Based Insights: Target users show interest in affordable home entertainment, streaming services, video games, budget-friendly activities, and online deals.
Technology and Social Media Usage: Users prefer YouTube, Facebook, and Instagram. They use a mix of desktops, Android, and iOS devices.
Interests
Device Breakdown
Social Media Usage
Element Electronics Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| TCL | 25.5% | Consumer Electronics, Televisions, Smartphones |
| Hisense | 18.2% | Consumer Electronics, Home Appliances, Televisions |
| Vizio | 16.3% | Consumer Electronics, Televisions, Soundbars |
