Dignitas Digital : Market and Competitor Analysis

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Dignitas Digital is a full-service digital agency offering digital marketing and technology solutions. They specialize in web design and development, SEO, SEM, PPC, SMM, email marketing, bespoke software development, custom web-based solutions, startup solutions, and mobile app development. They have offices in New Delhi, Philadelphia, and Toronto.

Company : Dignitas Digital

Industry : Digital MarketingSoftware DevelopmentWeb Development

Major Markets

India

United States

Canada

Key Competitors

WebFX

Blue Corona

Disruptive Advertising

Dignitas Digital Key Value propositions

Digital Marketing Solutions

Bespoke Software Development

Web Design and Development

Mobile App Development

Dignitas Digital Latest news

Top 10 Blogs Android Developers Must Follow - Dignitas Digital

Jul 29, 2020 ... List of top 10 Android blogs for developers to get the latest updates and information and learn something new every time you visit them.

Dignitas Digital | LinkedIn

https://dignitas.digital. External link for ... Top 100 Software Development Companies in Philadelphia by The Manifest! ... View all updates, news, and articles.

Indian Elections And The Impact Of Social Media | Dignitas Digital

Oct 23, 2018 ... Dignitas Digital logo ... Fake News. How Fake News Influences the ... That is why it is playing an important role and have a huge impact on Indian ...

Philadelphia is a Top Startup City in the U.S.. These Individuals ...

Nov 7, 2018 ... Last month Forbes magazine published The Top 10 Rising Cities for Startups and Philadelphia was ranked eighth on the list. While the news ...

Dignitas Digital SWOT Analysis

Strengths

Full-service digital agency with diverse offerings.Global presence with offices in multiple countries.Strong focus on client satisfaction and tailored solutions.

Weaknesses

Competition in the digital marketing industry is fierce.Reliance on a global client base could lead to communication challenges.Pricing strategies may not be competitive in all markets.

Opportunities

Expanding service offerings in emerging technologies like AI and blockchain.Leveraging strategic partnerships to reach new markets and clients.Developing industry-specific solutions to cater to niche markets.

Threats

Rapid technological advancements require constant adaptation.Economic downturns can impact client budgets and spending.Negative online reviews or reputational damage can harm brand image.

Top Marketing Strategies for Dignitas Digital

Personalized User Onboarding

This strategy focuses on making the initial user experience more personalized and engaging. It helps increase user retention and satisfaction by guiding new users through the platform's features and value proposition in a way that caters to their individual needs.

Content-Specific Call-to-Action Optimization

This strategy involves tailoring call-to-actions (CTAs) to the specific content being consumed by users. It improves conversion rates by ensuring that users are presented with the most relevant and compelling action to take based on their current interests.

Enhanced Product Visualization through Videos

This strategy utilizes video content to showcase products and services in a more engaging and informative way. It increases user understanding of the offerings and drives conversions by providing a more immersive and interactive experience.

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Dignitas Digital User Persona

Name:

Amit Patel

Age :

32

Gender :

Male

Occupation :

Marketing Manager

Industry :

eCommerce

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase brand visibility and organic traffic through effective SEO strategies
Drive targeted traffic and conversions through data-driven PPC campaigns
Improve customer engagement and build brand loyalty on social media platforms

Frustrations

Struggling to keep up with the constantly evolving digital marketing landscape
Limited budget allocation for paid advertising and marketing technology
Difficulty in measuring the ROI of digital marketing efforts and demonstrating value to stakeholders

Name:

Sarah Cohen

Age :

45

Gender :

Female

Occupation :

Owner

Industry :

Fashion Retail

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

Establish a strong online presence and drive traffic to her newly launched eCommerce website
Enhance brand storytelling and showcase the unique value proposition of her fashion brand
Convert website visitors into paying customers and build a loyal customer base

Frustrations

Lack of technical expertise in-house to manage website updates, SEO optimization, and digital marketing campaigns
Difficulty in reaching the target audience and competing with larger, more established fashion brands online
Managing inventory, order fulfillment, and customer service alongside marketing efforts

Name:

David Lee

Age :

28

Gender :

Male

Occupation :

Co-founder & CTO

Industry :

Food Tech Startup

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

Secure funding from investors by showcasing the innovative technology and market potential of his startup
Attract and recruit top tech talent to join his growing team
Build strategic partnerships with restaurants and food delivery platforms to expand reach and scale the business

Frustrations

Limited resources and budget to invest in expensive marketing campaigns and brand building activities
Difficulty in standing out from the competition in a crowded food tech market
Balancing product development and technical execution with marketing and business development responsibilities

Dignitas Digital Geographic and Demographic Insights

Geographic Insights: Dignitas Digital has a strong presence in India, US and Canada, presenting significant opportunities in these markets. They are also expanding their reach in the UK and Australia.

Top Countries

India
50%
United States
20%
Canada
10%
United Kingdom
7%
Australia
3%

Demographic Insights: Dignitas Digital's target audience consists of millennials (25-34) and Gen X (35-44), with a slightly higher male preference.

Age Distribution

Gender Distribution

Dignitas Digital Socio-economic Profile

Household and Income Insights: Dignitas Digital primarily targets households with 2-4 members having medium income levels.

Educational and Employment Insights: Dignitas Digital's audience is primarily employed full-time or are business owners, with university-level education.

Households Size

Income Distribution

Education Level

Employment Status

Dignitas Digital Behavioral Insights

Interest-Based Insights: The audience shows a keen interest in technology, business news, digital marketing, travel, food, entrepreneurship, and fashion.

Technology and Social Media Usage: The target audience prefers YouTube, LinkedIn, and Instagram, with a preference for desktop and Android devices.

Interests

TechnologyBusiness NewsDigital MarketingTravelFoodEntrepreneurshipFashion

Device Breakdown

Social Media Usage

Dignitas Digital Top Competitors

Competitor	Estimated market share	Top domains
WebFX	20%	SEO, PPC, Web Design
Blue Corona	15%	SEO, PPC, Web Design
Disruptive Advertising	10%	PPC, Paid Social, Conversion Rate Optimization

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