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Industry Landscape
The digital services and technology industry is experiencing rapid growth, driven by digital transformation across sectors. Companies are increasingly investing in online presence, custom software, and data analytics to gain competitive advantage. Cloud and AI technologies are pivotal, fostering innovation and reshaping business models globally.
Total Assets Under Management (AUM)
Digital Marketing Market Size in India
~Approximately 4.2 billion USD
(20.1% CAGR)
- Driven by increasing internet penetration and smartphone usage.
- Rise of e-commerce and social media advertising.
- Growing focus on data-driven marketing strategies.
Total Addressable Market
4.2 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Generative AI
Generative AI will automate content creation for digital marketing, from ad copy to social media posts, and enable hyper-personalized customer experiences.
Blockchain for Digital Rights & Data Privacy
Blockchain will enhance data security, transparency in digital advertising, and give users more control over their personal data, impacting data-driven marketing strategies.
Quantum Computing (early stages)
Though nascent, quantum computing could eventually revolutionize data analytics, encryption, and complex algorithm development for AI and software solutions.
Impactful Policy Frameworks
Digital Personal Data Protection Act, 2023 (DPDP Act)
The DPDP Act, 2023 is India's comprehensive data protection law, establishing regulations for processing personal data, ensuring data fiduciaries' obligations, and granting data principals rights.
This act significantly impacts data collection, storage, and usage practices for all digital marketing and software development companies in India, necessitating compliance and potentially altering data analytics strategies.
IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021
These rules govern social media intermediaries and digital news publishers, imposing due diligence requirements, grievance redressal mechanisms, and content moderation obligations.
The rules directly affect Dignitas Digital's social media marketing and content creation services by requiring adherence to content standards and robust grievance redressal, impacting client strategies.
Competition Act, 2002 (amended 2023)
The Competition Act, 2002, with recent amendments, aims to prevent practices having an adverse effect on competition, promote and sustain competition, protect consumer interests, and ensure freedom of trade.
This act can influence market entry, M&A activities, and competitive practices within the digital services industry, potentially scrutinizing dominant players or anti-competitive agreements.
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